DIY
3 known investors
DIY.org operates an online creative playground for children where kids can build, learn, and explore through age-appropriate content and AI features designed to support learning and creativity. The platform emphasizes child safety with moderation, safeguards, and protections for younger users, and avoids advertising or hidden data collection.
Also known as DIY.ORG · URSOR LIMITED
Investors · 3
Company profile
researched Aug 2026DIY.ORG, operated by URSOR LIMITED, runs an online creative platform aimed at children who want to make digital projects. Users describe an idea in natural language and the platform generates a game, app or website, which the child can then modify through text prompts or explore in more depth. Projects can be published and shared so that others can play or join them.
The platform combines AI generation with human review and positions itself as a safe, ad-free space for young creators. Progression mechanics such as badges and unlockable rewards are used to encourage continued exploration and skill-building, framed around learning skills relevant to working with AI. Parents are given built-in controls to manage a child's experience.
Alongside the core creation flow, the site lists tools and resources including Vibe Coding, ChatDino, Kibu, SafeTube, worksheets, a blog and an FAQ, together with account, pricing and data-deletion pages.
Business model
Consumer subscription-style access to a kids' creation platform; the site publishes a pricing page and account sign-up, and states the service is ad-free.
Traction
The site states more than 500,000 kids use the platform.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positions itself as a safe, ad-free environment for minors, pairing AI guidance with human moderation and parental controls, rather than an open creation community.
Technology
AI-assisted generation that turns a text description into a playable game, app or website, with text-based editing of outputs and human review of content. Additional in-house tools include Vibe Coding, ChatDino, Kibu and SafeTube.
Go-to-market
Direct-to-consumer via the diy.org website, with free sign-up, a pricing page, and supporting content such as worksheets, a blog and an FAQ.
Children who want to create games, apps and websites, and their parents, who manage the experience through built-in safety controls.
Geography
Operated by URSOR LIMITED and described as made in San Francisco; the platform targets kid creators worldwide.
Risks & controversies
The site carries disclaimers that DIY is not affiliated with Minecraft, Mojang, Microsoft, Roblox or YouTube, and that LEGO does not sponsor or endorse the site, while its marketing references building games like Mario, Roblox or Zelda.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- DIYdiy.org · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does DIY do?
- DIY.ORG is an ad-free, AI-guided creative platform where kids build games, apps and websites.
- Who are DIY's investors?
- DIY's investors include Alpha Wave Global, Kleiner Perkins, Slow Ventures.