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Divaneering Lab
Techstars '22Techstars '22Techstars '22Towson, US · Founded 2019 · 2 employees on LinkedIn · 2 known investors
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Spundle develops a patent-pending hair dryer device designed to dry wigs and hair extensions in approximately 15 minutes using low-heat technology to reduce damage. The product targets consumers and professionals who work with wigs and hair extensions.
Also known as Divaneering Lab Inc. · Spundle
Founders & leadership
Divaneering Lab was founded in 2019 by Shawna Stepp-Jones.
Investors · 2
How we know: RareBreed Ventures's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Divaneering Lab Inc. is a Baltimore, Maryland-based beauty-technology company and the developer of Spundle, a hair drying device for detached hairpieces such as wigs and weaves. The device is positioned as a faster alternative to conventional drying, described as drying hairpieces in about 15 minutes without applying damaging heat.
The company was founded in 2019 by Shawna Stepp-Jones, who is listed as founder and CEO, and operates with a small team in the range of one to ten employees. Company descriptions frame Spundle as an entry into a dryer market that had seen limited product innovation.
Business model
Divaneering Lab develops and sells a consumer hardware product, the Spundle hair drying device, aimed at the wig and weave market. Company profiles categorize it under general manufacturing and consumer goods, with keywords including product R&D, beauty-tech, lifestyle and health.
Traction
Participated in the Techstars Equitech Accelerator's 2023 Baltimore cohort. The company's website runs on Webflow with cart functionality, Cloudflare, Google Workspace and Calendly among its listed technologies.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage entrant in the wig and weave drying segment of the beauty-tech and consumer goods market, selected among ten startups for the 2023 Techstars Equitech Accelerator cohort in Baltimore.
The product is described as drying detached hairpieces in roughly 15 minutes without damaging heat, positioned against a dryer market characterized as having seen little modernization.
Technology
A hair drying device applying a low- or no-heat drying method to detached hairpieces, marketed as completing drying in approximately 15 minutes.
Go-to-market
Consumers and users of wigs, weaves and other detached hairpieces.
Geography
Headquartered in Baltimore, Maryland, United States.
History
The company was founded in 2019 and is based in Baltimore, Maryland. In January 2023 it was named to the second cohort of the Techstars Equitech Accelerator in Baltimore, a 13-week program run with UpSurge Baltimore that concluded with a Demo Day on April 6, 2023.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsDivaneering Lab Inc. (Baltimore, MD) was named one of ten early-stage companies in the second cohort of the Techstars Equitech Accelerator, a 13-week immersive program run in collaboration with UpSurge Baltimore and led by Managing Director Adam Phillips. The program was scheduled to culminate in a Demo Day on April 6, 2023.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Divaneering Lab do?
- Baltimore-based beauty-tech company behind Spundle, a device that dries wigs and hairpieces in about 15 minutes without damaging heat.
- Who founded Divaneering Lab?
- Divaneering Lab was founded by Shawna Stepp-Jones in 2019.
- Who are Divaneering Lab's investors?
- Divaneering Lab's investors include RareBreed Ventures, Techstars.
- Where is Divaneering Lab headquartered?
- Divaneering Lab is headquartered in Towson, US.