Distru

Market position

Positions itself as a leading cannabis ERP and seed-to-sale platform, citing a 4.8-star G2 rating and "#1 Easiest to Use Seed to Sale Software" G2 designation with 80+ reviews, 450+ operators and $10B in cumulative sales processed. It publishes direct comparison pages against LeafLink, Apex, Canix and Flourish; at the time of its 2019 seed round, MJ Freeway was cited as a competitor.

Distru emphasizes depth of Metrc and BioTrack integration tailored to each state's rules, workflows modeled on actual cannabis standard operating procedures, and a combined ERP plus zero-commission wholesale channel where the marketplace connects directly to the operator's live inventory rather than taking a cut of transactions. It also highlights customer support performance (99% satisfaction, five-minute average response time) and a free labeling product.

Technology

Cloud ERP with direct integrations to the Metrc and BioTrack state track-and-trace systems, customized to individual state regulatory requirements to avoid double data entry. Additional integrations include QuickBooks Online, LeafLink, Dutchie, Blaze, Treez, Apex, Trym and Onfleet, plus a public Distru API. Product-level technology includes a Speed Harvesting app combining Metrc plant tag scanning, tote weighing and Bluetooth scales; a label template builder with ZPL direct printing and browser print support; analytics built on Distru and Metrc historical data; and an AI Order Agent that parses messages, voice notes and files into structured orders.

Go-to-market

Direct sales through scheduled demos and gated pricing requests, supported by content marketing (free templates, educational pages on seed-to-sale software and cannabis ERP), comparison pages against competitors, G2 reviews, a free product (DistruLabels) as a top-of-funnel entry point, free retailer accounts on DistruCommerce, a partner and integration ecosystem, a newsletter, and a $1,000 customer referral program. In its early years the company reported growing steadily on word of mouth alone.

Licensed cannabis cultivators, processors/manufacturers, distributors, brands, wholesalers and vertically integrated retailers operating under state track-and-trace regimes, plus CBD producers and distributors internationally. Early named customers included cannabis producers and distributors Humboldt Farms and CannaCraft.

Geography

Headquartered in Oakland, California, with the company describing its base as Northern California and a distributed team working remotely from multiple countries. Its website lists service across a broad set of US states and territories including Alabama, Alaska, Arizona, California, Colorado, Washington DC, Guam, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Jersey, New York, Ohio, Oklahoma, Oregon, Rhode Island and South Dakota. The company also states it can support CBD production, distribution and sales pipelines internationally.

History

Distru began as a California-only supply chain and compliance software provider for cannabis operators. In fall 2018 it merged with Actualyze, the startup founded by Blake Gentry. In June 2019 it raised a $3M seed round led by Felicis Ventures with Village Global, Global Founders Capital and angels including Elad Gil, Katie Stanton and Avichal Garg, at which point it operated only in California with nine remote employees and planned to follow Metrc into Colorado, Oregon, Alaska, Maryland, Michigan, Ohio, Massachusetts, Montana, Nevada and Louisiana. In November 2024 it raised a $6M Series A with backing from Global Founders Capital to fund expansion into 11 additional states, including New York via a BioTrack integration. It has since launched DistruCommerce and the free DistruLabels tool.

Risks & controversies

Coverage of the 2019 seed round noted that mainstream venture interest in cannabis was tempered by uncertainty over US federal treatment of marijuana even as more states legalized; Felicis described the deal as its first cannabis-sector investment after extended diligence. Distru's business is also tightly coupled to state track-and-trace regimes (Metrc and BioTrack) and their regulatory requirements.