Disney Pinnacle
1 known investors
Disney Pinnacle is a digital collectibles platform where fans collect, trade, and sell digital pins featuring Disney, Pixar, and Star Wars characters, and showcase their collections in "Pinbooks." Built by Dapper Labs, it includes trading and marketplace events and offers Disney+ subscriber perks.
Also known as Disney Pinnacle by Dapper Labs
Investors Β· 1
Company profile
researched Aug 2026Disney Pinnacle by Dapper Labs is an officially licensed digital collectibles application in which users collect, trade and resell digital pins depicting characters from Disney, Pixar Animation Studios and Star Wars. Each digital pin combines a digital token (NFT) minted on the Flow blockchain with a limited license to Disney content, and pins are grouped into themed sets, releases and annual Series (the inaugural Series covered sets first released in calendar year 2023). Pins come in tiers and variants including Starter Edition, Open Edition, Limited Edition and Legendary Edition, with variant finishes such as Brushed Silver, Silver Sparkle, Luxe Marble, Golden, Color Splash and Digital Display, plus ultra-rare "Apex" 1-of-1s and designated Chaser pins.
Collectors acquire pins through a Welcome Bundle, a Revolving Storefront that rotates available pins roughly every four hours with published appearance odds per variant, and Mystery Capsules and bundles/packs whose pull rates are disclosed on capsule detail pages and in official event rules. The app supports 24/7 peer-to-peer trading via shareable Trade Links, with two-sided confirmation and irreversible settlement, alongside timed trading events and marketplace events for buying and selling. Users can build and share "Pinbooks" to display collections, and completing sets unlocks rewards. Disney+ subscribers receive one free Open Edition digital pin each month.
The product was announced by Dapper Labs in November 2023, initially rolling out through a waitlist and Closed Release for select collectors before Early Access on iOS and Android; a marketplace was described at launch as arriving later. Purchases are made through in-app purchases.
Business model
The platform sells licensed digital collectibles directly to consumers through in-app purchases, including a discounted Welcome Bundle, timed Open Edition storefront sales, and randomized Mystery Capsules and multi-capsule packs at price points ranging from $4.99 to $499.00, while also hosting peer-to-peer trading and marketplace events among collectors.
Revenue comes from consumer purchases of digital pins and packs via in-app purchases at fixed prices (for example $4.99 Open Edition capsules, a $99.99 Summer Showcase Premium Pack and a $499.00 Summer Showcase Legendary Pack).
Traction
Following a November 2023 announcement and waitlist, the product moved through a Closed Release to Early Access on both iOS and Android. Its releases page shows a continuing weekly drop schedule with sale windows in July and August 2026, including six-wave Open Edition sets and event packs that are listed as sold out.
Latest developments
Release listings from 2026 include the six-wave "Disney Mickey & Friends: Surf's Up Vol.1" Open Edition set running from July 21 to September 1, 2026, and a Summer Showcase event (August 14-21, 2026) with Standard ($4.99), Premium ($99.99) and Legendary ($499.00) packs offering Limited, Legendary and Apex 1-of-1 reveals. Storefront rules were updated to exclude Chaser pins from the Revolving Storefront as of May 1, 2026, and Digital Display and Color Splash variants as of July 21, 2026, making those variants available only through Mystery Capsules. In 2026 many Open Edition releases moved to one-week availability windows rather than three.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
The platform is one of several licensed NFT collectible products from Dapper Labs, whose portfolio includes CryptoKitties, NBA Top Shot, NFL All Day and UFC Strike; Disney Pinnacle extends that model to Disney, Pixar and Star Wars intellectual property and was described as designed from the ground up with an updated economy balancing accessibility for everyday fans and scarce assets for high-end collectors.
The product adapts Disney's physical theme-park pin trading tradition into a mobile-first digital format, combining blockchain-verified ownership on Flow, published drop odds and variant scarcity tiers, shareable Pinbook collection displays, instant global peer-to-peer trading, and access to Disney, Pixar and Star Wars characters within a single licensed app.
Technology
Digital pins are tokens (NFTs) minted on the Flow blockchain, the layer-1 network developed by Dapper Labs and also used by NBA Top Shot and NFL All Day. The experience was designed mobile-first and is delivered as an iOS and Android app, with payments handled through in-app purchases rather than Dapper Balance at the time of Early Access.
Go-to-market
Launch used a public waitlist opened at announcement, followed by a Closed Release for select collectors and gradual onboarding into beta and Early Access, supported by a Discord community, social channels, educational content ("Digital Pins 101"), weekly release cadence, and Disney+ subscriber perks as a distribution channel.
Disney, Pixar and Star Wars fans and digital collectors using mobile devices, ranging from casual buyers of low-priced Open Edition pins to higher-end collectors buying Limited and Legendary Edition packs; Disney+ subscribers are a specific targeted segment via monthly free-pin perks.
Geography
Distributed globally as a mobile application, with instant cross-border trading between collectors; planned availability was cited for the Apple App Store, Google Play Store and the web.
History
Dapper Labs announced Disney Pinnacle on November 14, 2023, opening a waitlist the same day and stating that the platform, built on Flow, would launch later that year on mobile app stores and the web. Marvel intellectual property, also owned by Disney, was not included at launch. The app subsequently operated in a Closed Release before entering Early Access on iOS and Android, and continued issuing weekly and event-based pin releases through 2026.
Risks & controversies
The offering relies on randomized paid Mystery Capsules with disclosed pull rates and on scarcity tiers, and trades are irreversible once both parties confirm. Disney discontinued its metaverse division earlier in 2023 as part of a restructuring before pursuing this NFT collaboration.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 7
launches, deals, and filingsDisney Pinnacle ran a Summer Showcase drop from August 14 to August 21, 2026, offering a $4.99 Standard Pack, a $99.99 Premium Pack with three Mystery Capsules including two Limited Edition pins, and a $499.00 Legendary Pack with a guaranteed Legendary Edition pin and a chance at an Apex 1-of-1. All three packs are listed as sold out.
As of July 21, 2026, all Digital Display and Color Splash variants are excluded from the Revolving Storefront and available only through Mystery Capsule purchases.
A six-wave Open Edition set featuring Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto, with Mystery Capsule windows running weekly from July 21, 2026 to September 1, 2026 at $4.99 per release, each character available in standard, Silver Sparkle, Golden and Digital Display variants.
As of May 1, 2026, any Open Edition digital pin designated as a Chaser is excluded from appearing in the Revolving Storefront.
Dapper Labs announced Disney Pinnacle, a digital pin collecting and trading experience featuring characters from 100 years of Disney, Pixar and Star Wars, built on the Flow blockchain. The waitlist opened at announcement, with launch planned for later that year on the Apple App Store, Google Play Store and web. Marvel IP was not included at launch.
Disney partnered with Dapper Labs to launch Disney Pinnacle, an officially licensed NFT collectibles platform tokenizing Disney, Pixar and Star Wars characters as digital pins on Flow.
Support documentation states Disney Pinnacle by Dapper Labs became available in Early Access on both Android and iOS, after an initial Closed Release limited to select collectors.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Disney Pinnacledisneypinnacle.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Disney Pinnacle do?
- Disney Pinnacle by Dapper Labs is a mobile digital pin collecting and trading app for Disney, Pixar and Star Wars characters.
- Who are Disney Pinnacle's investors?
- Disney Pinnacle's investors include Dapper Labs.