Direct Digital Holdings
NASDAQ: DRCTHouston, US · Founded 2021 · Delaware corporation
Direct Digital Holdings is a publicly traded, full-service advertising and marketing technology platform operating supply-side (SSP) and buy-side platforms that connect publishers and advertisers programmatically. It serves brands, agencies, and middle-market to Fortune 500 businesses in the U.S., with a portfolio of brands including Colossus SSP and Orange 142.
Founders & leadership
Direct Digital Holdings was founded in 2021 by Mark Walker and Keith Smith.
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Mark WalkerCo-founder
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Keith SmithCo-founder
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Maria Vilchez LowreyExecutive
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Diana P. DiazExecutive
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Anu PillaiExecutive
Board
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Antoinette R. LeatherberryBoard director
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Richard CohenBoard director
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Mistelle LockeBoard director
Reported raises · per SEC filings
Form D private placements$25M disclosed across 1 of 2 rounds · 2025–2026
▶$50MofferedMay 2026 · 1 investors · Other TechnologyRule 506(b)
▶$50MofferedMay 2026 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Antoinette R. LeatherberryDirector
- Keith SmithExecutive Officer, Director
- Maria Vilchez LowreyExecutive Officer
- Mark WalkerExecutive Officer, Director
- Richard CohenDirector
- Anu PillaiExecutive Officer
- Mistelle LockeDirector
- Diana P. DiazExecutive Officer
- Offering amount
- $50M
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$25MraisedAug 2025 · 1 investors · Other TechnologyRule 506(b)
▶$25MraisedAug 2025 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Maria Vilchez LowreyExecutive Officer
- Mark WalkerExecutive Officer, Director
- Antoinette R. LeatherberryDirector
- Diana P. DiazExecutive Officer
- Richard CohenDirector
- Anu PillaiExecutive Officer
- Keith SmithExecutive Officer, Director
- Mistelle LockeDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Aug 2025
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Direct Digital Holdings do?
- Direct Digital Holdings is a publicly traded, full-service advertising and marketing technology platform operating supply-side (SSP) and buy-side platforms that connect publishers and advertisers programmatically. It serves brands, agencies, and middle-market to Fortune 500 businesses in the U.S., with a portfolio of brands including Colossus SSP and Orange 142.
- Who founded Direct Digital Holdings?
- Direct Digital Holdings was founded by Mark Walker, Keith Smith in 2021.
- How much funding has Direct Digital Holdings raised?
- Direct Digital Holdings has disclosed $25M raised across 1 of its 2 known rounds.
- Where is Direct Digital Holdings headquartered?
- Direct Digital Holdings is headquartered in Houston, US.