Diller
1 known investors
Diller offers a loyalty platform embedded into physical stores' existing POS and payment terminals, recognizing customers at the moment of payment ("Tap2ID") without an app or QR code. It provides merchants with first-party customer data, automated onboarding, and cross-channel personalization to drive repeat purchases.
Also known as Diller Inside
Investors · 1
Company profile
researched Aug 2026Diller provides an in-store customer loyalty platform, marketed as "Diller Inside", that is embedded directly into the point-of-sale and payment systems a retailer already operates. The stated premise is that physical retail transactions are typically anonymous, leaving merchants without knowledge of who purchased, and therefore without repeat-purchase opportunities, first-party customer data, or the ability to personalise across store and online channels.
The core mechanism, described as "Tap2ID & Pay", recognises a customer as a loyalty member at the moment they tap to pay, activating benefits automatically without an app, QR code or additional steps at the till. Customers who are not recognised are onboarded automatically without extra work from the sales assistant. The company states the approach is GDPR-related in its identification step and that the resulting first-party data is owned by the merchant, supporting multi-channel communication and repeat purchases. Diller states its product requires no installation and no staff training because it operates within existing checkout and terminal hardware, and that it uses AI to handle background processing, moving from transaction data to insight.
Business model
Software sold to physical retailers as a loyalty layer embedded in their existing checkout and payment infrastructure, distributed through integrations with point-of-sale and payment system vendors; the website's primary call to action is booking a demo.
Traction
The company's website states it is used by more than 2,600 merchants.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a loyalty and first-party customer data layer for physical retail, embedded within existing POS and payment infrastructure rather than sold as a standalone app-based loyalty program.
Identification occurs during the existing payment action rather than through a separate app, QR code or till workflow, with automatic onboarding of unrecognised customers and no installation or staff training required because the software runs inside the merchant's existing POS and payment equipment.
Technology
Integration directly with in-store point-of-sale systems and payment terminals, with customer identification triggered at the tap-to-pay moment ("Tap2ID"). The company states it uses AI to automate data processing, collects first-party customer data, and enables multi-channel customer communication without requiring an app, QR code or new hardware installation.
Go-to-market
Direct demo-led sales combined with embedded distribution through integrations with point-of-sale and retail software providers including LS Retail, ExtendaGO, SilentTouch, Sitoo, HIP, Shoplabs, Frontline, PCkasse, Front Systems and TillBuddy.
Physical retail merchants operating stores with point-of-sale and payment terminals, including retailers that also sell online and want cross-channel personalisation.
Geography
The company's website is published in Norwegian and lists integrations with Nordic point-of-sale vendors such as PCkasse, Front Systems, ExtendaGO and Sitoo.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- Dillerdiller.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Diller do?
- Diller is a loyalty platform embedded in retailers' existing POS and payment terminals that identifies customers at payment.
- Who are Diller's investors?
- Diller's investors include Skagerak Capital.