Digital Motors
acquired by TruecarIrvine, US · Founded 2019 · 3 known investors
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Acquired by TrueCar May 2022 · $15.5M ($15.5M cash plus up to $8.0M contingent consideration; database estimate $26.8M total) · source ↗
Digital Motors built a white-label SaaS e-commerce platform enabling car dealerships and lenders to sell vehicles online end-to-end.
Founders & leadership
Digital Motors was founded in 2019 by Andreas Hinrichs.
Board
Investors · 3
How we know: Autotech Ventures's portfolio page · board seat on SEC Form D · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: InMotion Ventures's portfolio page · funding news · press coverage · Not right? Tell us
How we know: funding news · open dataset · 5k.vc investor directory · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$7.8M disclosed across 1 round · 2020
▶$7.8MraisedFeb 2021 · 4 investors · OtherRule 506(b)
- Andreas HinrichsExecutive Officer, Director
- Steve SchlenkerDirector
- Alexei AndreevDirector
- Nicholas StellmanExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $7.8M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Digital Motors do?
- Digital Motors built a white-label SaaS e-commerce platform enabling car dealerships and lenders to sell vehicles online end-to-end.
- Who founded Digital Motors?
- Digital Motors was founded by Andreas Hinrichs in 2019.
- Who are Digital Motors's investors?
- Digital Motors's investors include Autotech Ventures, InMotion Ventures, DN Capital.
- How much funding has Digital Motors raised?
- Digital Motors has disclosed $7.8M raised across 1 round.
- Who acquired Digital Motors?
- Digital Motors was acquired by Truecar.
- Where is Digital Motors headquartered?
- Digital Motors is headquartered in Irvine, US.



