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Digital Mortar
500 Global1 known investors
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Digital Mortar is a US company offering a SaaS system that tracks how shoppers move through physical stores. Using video and camera-based tracking combined with point-of-sale data, it reconstructs full customer paths and reports on store activity. The product is sold to brick-and-mortar retailers making decisions about layout, merchandising and staffing.
Founders & leadership
GA
Gary AngelCo-founder · CEO2016–2024Gary Angel is founder and CEO of Digital Mortar, which provides analytics software for tracking in-store customer movement and optimizing retail operations. He previously founded Semphonic, a digital analytics consulting firm that was acquired by EY in 2013, where he later managed the Digital Analytics Center of Excellence.
JG
Jesse Gross
Investors · 1
500 Globallisted by 500 GlobalPalo Alto · $150K
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
Frequently asked questions
- What does Digital Mortar do?
- Digital Mortar is a US company offering a SaaS system that tracks how shoppers move through physical stores. Using video and camera-based tracking combined with point-of-sale data, it reconstructs full customer paths and reports on store activity. The product is sold to brick-and-mortar retailers making decisions about layout, merchandising and staffing.
- Who founded Digital Mortar?
- Digital Mortar was founded by Gary Angel, Jesse Gross.
- Who are Digital Mortar's investors?
- Digital Mortar's investors include 500 Global.