Dig

Market position

Competes in social listening and brand intelligence, positioning against traditional text-based listening tools, general-purpose AI assistants and manual agency research. The company states that leading global brands, agencies, governments and public institutions are customers, though named references are not disclosed on its site.

Analysis of the content inside social video and images rather than the surrounding text metadata, combined with claimed full traceability of every insight to the original posts, broad platform coverage, and a natural-language research interface. The company frames this as a distinct category, "video-first social intelligence," and contrasts it with text-based listening tools, general-purpose LLMs, and manual analyst research that it characterizes as slow, partial and non-reproducible.

Technology

In-video and in-image analysis that decodes visuals, speech, tone, scenes, objects, emotions and narrative structure, applied continuously at scale rather than by sampling. Outputs include content classification, narrative clustering, sentiment scoring, creator profiling, authenticity scoring for deepfakes, bots and AI-generated content, and detection of key figures appearing in video. A natural-language research chatbot handles multi-step queries across the corpus, and every answer links back to the underlying posts. The company contrasts its approach with general-purpose large language models, which it says summarize language but cannot interpret visuals, gestures, edits or on-screen context.

Go-to-market

Direct sales driven by demo requests on the website, with dedicated positioning pages for brands, agencies, research teams, creators and the public sector. Leadership includes a VP Revenue, a CMO and a dedicated Government general manager, indicating a segmented enterprise and public sector sales approach.

Brand and consumer insights teams, CMOs and strategy leaders, communications and PR teams, agencies, research and analytics teams, creators, and public sector and institutional teams. Stated use cases span perception and creative direction, positioning and market study, crisis detection and reputation management, client pitching and influencer vetting, qualitative research at scale, and public sentiment, disinformation and trust monitoring.

History

dig was built as a video-native intelligence platform, with the founders describing an evolution from a technological breakthrough in video analysis into what the company calls a new category of video-first social intelligence. It is co-founded by CEO Ofer Familier, previously at McKinsey, Vayyar Imaging and Intel, and CTO Eyal Koren, previously at Vayyar Imaging, Intel and Unit 81. The leadership team also includes Tal Dagan (COO; previously Yotpo, Vimeo, Magisto, PrimeSense), Sivan Schick (VP R&D; Vayyar Imaging), Amit Ashkenazi (VP Revenue; Tastewise, Signal Analytics), Noa Sina (VP Quality & Success; Vayyar Imaging, Vi), Chen Guter (CMO; Procter & Gamble, AppsFlyer, Lusha), Asaf Cohen Pizzer (Government GM; co-founder of Datorios, former deputy commander in Unit 8200) and Erez Fisher (VP Finance; EasySend, StartApp, 888holdings).