Dialogtech
AcquiredChicago, US · Founded 2008 · Delaware corporation · 382 employees on LinkedIn · 4 known investors
DialogTech was a Chicago-based provider of AI-powered call tracking and marketing analytics, acquired by Invoca in May 2021.
Also known as DialogTech · DialogTech Inc · Ifbyphone
Founders & leadership
Dialogtech was founded in 2008 by Irvin M Shapiro.
Investors · 4
Reported raises · per SEC filings
Form D private placements$41.5M disclosed across 3 of 4 rounds · 2013–2020
▶$2.5MraisedMay 2020 · 24 investors · TelecommunicationsRule 506(b)
- William M. ConroyDirector
- Robert BurnsExecutive Officer
- Bruce BarronDirector
- Martin PankauExecutive Officer
- Hunter WitheringtonDirector
- Irvin M ShapiroDirector
- Wayne BoulaisDirector
- Glenn RiegerDirector
- Douglas S. KofoidExecutive Officer, Director
- Daniel T FlemingDirector
- Leon ChismExecutive Officer
- Offering amount
- $2.5M
- Amount sold
- $2.5M
- Minimum investment
- $2.5K
- First sale
- May 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$30MraisedSep 2014 · 13 investors · TelecommunicationsRule 506(b)
- William M. ConroyDirector
- Wayne BoulaisDirector
- Steve CollinsDirector
- Irvin M ShapiroExecutive Officer, Director
- Hunter WitheringtonDirector
- Bruce BarronDirector
- Robert A. HeimannDirector
- Glenn RiegerDirector
- Offering amount
- $30M
- Amount sold
- $30M
- Minimum investment
- $25K
- First sale
- Sep 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$100KofferedJun 2014 · 1 investors · TelecommunicationsRule 506(b)
- Hunter WitheringtonDirector
- William M. ConroyDirector
- Irvin M ShapiroExecutive Officer, Director
- Wayne BoulaisDirector
- Bruce BarronDirector
- Steve CollinsDirector
- Robert A. HeimannDirector
- Offering amount
- $100K
- Minimum investment
- $100K
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9MraisedJan 2014 · 11 investors · TelecommunicationsRule 506(b)
- Cindy PogrundExecutive Officer
- Robert A. HeimannDirector
- Jason FerraraExecutive Officer
- Irvin M ShapiroExecutive Officer, Director
- Ronald L. PhippsDirector
- Robert DoyleExecutive Officer
- Stan WeissbrotDirector
- William M. ConroyDirector
- Bruce BarronDirector
- Jason PinterExecutive Officer
- Wayne BoulaisDirector
- Offering amount
- $9M
- Amount sold
- $9M
- Minimum investment
- $50K
- First sale
- Aug 2013
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026DialogTech was a Chicago, Illinois-based software company that developed voice-based application solutions, including call tracking and recording, marketing analytics, marketing automation and virtual call center software. Its platform attributed inbound phone calls back to the marketing channel, campaign, ad, keyword search or webpage that generated them, allowing marketers to measure and optimize the impact of digital and offline advertising on calls and customer acquisition.
The product set was organized around several components: SourceIQ for understanding how digital advertising, website and offline marketing drove calls; ExperienceHub for delivering personalized caller experiences; DialogAnalytics, which used AI to identify lead quality, conversion and call content; and IntegrationStudio for pushing call analytics data into CRM systems, digital marketing tools, ad platforms and contact center solutions. The company bundled telephony with its call tracking software and also offered integrations such as a dedicated app for RingCentral customers, which applied dynamic number insertion to RingCentral phone numbers and activated the resulting data in Google Ads and Google Analytics.
DialogTech was founded in 2005 and previously operated under the name Ifbyphone. It served Fortune 500 brands, agencies and fast-growing companies, and was described as a pioneer in call tracking and analytics. In May 2021 it was acquired by Santa Barbara-based Invoca; the DialogTech domain now redirects to Invoca's platform.
Business model
DialogTech sold bundled telephony and call tracking software to businesses, with account-based access to its analytics platform and integrations; use of its RingCentral app required an existing DialogTech account and a RingCentral Premium or higher plan.
Traction
At the time of the 2021 acquisition, DialogTech served Fortune 500 brands, agencies and fast-growing companies; Built In Chicago listed 160 total employees. Combined with Invoca, the merged company reported over 2,000 customers, more than 300 employees and was on track to exceed $100 million in revenue.
Latest developments
Invoca completed its acquisition of DialogTech on May 24, 2021, divesting the Swydo operating unit in the process. The dialogtech.com domain now presents Invoca's AI revenue conversion platform, including its Nico AI agent for engaging and qualifying leads via SMS and voice.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
DialogTech was described as a leader and pioneer in call tracking and analytics for marketers, and as the only call tracking solution able to work with RingCentral phone numbers. Its acquirer Invoca positioned the combined company as the leading player in a conversation intelligence market estimated at $4.8 billion in 2020.
Technology
An AI-powered call tracking and analytics stack featuring dynamic number insertion for websites, caller ID and geographic capture, website interaction tracking, marketing attribution across paid search, SEO, display, social, email and affiliate channels, call duration analysis, and AI-based analysis of call content to score lead quality and conversion. Its engineering stack included JavaScript, Node.js, PHP, Python, Ruby, R, React, Backbone.js, VoiceXML, MySQL, PostgreSQL, MongoDB, Redis, Elasticsearch and DynamoDB.
Go-to-market
Sold directly to marketers and agencies, supported by free-trial sign-up, app marketplace distribution (RingCentral and affiliated service providers such as AT&T Office@Hand, Avaya Cloud Office and TELUS Business Connect), and content marketing including blog posts and eBooks.
Marketing, sales and contact center teams at consumer-facing enterprises, agencies and mid-market companies, including Fortune 500 brands in considered-purchase industries such as telecom, healthcare, financial services and senior care.
Geography
Headquartered in Chicago, Illinois, United States, serving primarily North American brands; its Swydo unit originated in the Netherlands.
History
The company was founded in 2005 and operated earlier under the Ifbyphone name before rebranding to DialogTech. It received investment from Level Equity, which listed the position as exited in May 2021. DialogTech acquired the Netherlands-originated marketing reporting company Swydo in 2018. On May 24, 2021, Invoca announced its acquisition of DialogTech in a combined cash and stock deal, reported by TechCrunch at $100 million; Swydo was divested as part of the transaction and continued as an independent partner of both companies.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsInvoca acquired DialogTech, an AI-powered call tracking and analytics provider for marketers, in a combined cash and stock transaction. TechCrunch reported the deal at $100 million. The combined company reported over 2,000 customers, more than 300 employees, and was on track to exceed $100 million in revenue. Union Square Advisors LLC acted as exclusive financial advisor to DialogTech.
$100M source ↗
DialogTech released an app in the RingCentral App Gallery providing call tracking and dynamic number insertion for RingCentral phone numbers, passing attribution data into Google Ads and Google Analytics.
DialogTech acquired Swydo, a marketing reporting company originally from the Netherlands. Swydo was divested as part of the 2021 Invoca transaction and continued as an independent partner.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Dialogtechdialogtech.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Dialogtech do?
- DialogTech was a Chicago-based provider of AI-powered call tracking and marketing analytics, acquired by Invoca in May 2021.
- Who founded Dialogtech?
- Dialogtech was founded by Irvin M Shapiro in 2008.
- Who are Dialogtech's investors?
- Dialogtech's investors include Level Equity, RC Capital, Tensility Venture Partners, River Cities Capital.
- How much funding has Dialogtech raised?
- Dialogtech has disclosed $41.5M raised across 3 of its 4 known rounds.
- Where is Dialogtech headquartered?
- Dialogtech is headquartered in Chicago, US.