Deja Mi
Raleigh, US · Founded 2011 · Delaware corporation · 2 known investors
Raleigh, NC startup behind geo-based photo-sharing app Deja Mi and wedding photo-sharing app WedPics.
Also known as WedPics
Founders & leadership
Board
Investors · 2
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$9.7M disclosed across 3 of 5 rounds · 2012–2016
▶$823.5KraisedNov 2016 · 14 investors · Other TechnologyRule 506(b)
- Idan KorenExecutive Officer, Director
- Justin MillerExecutive Officer, Director
- Paul MartinoDirector
- Lister DelgadoDirector
- Offering amount
- $900K
- Amount sold
- $823.5K
- Minimum investment
- $10K
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$7.3MraisedJan 2016 · 48 investors · Other TechnologyRule 506(b)
- Paul MartinoDirector
- Justin MillerExecutive Officer, Director
- Lister DelgadoDirector
- Andrew HeymannExecutive Officer
- Idan KorenExecutive Officer, Director
- Offering amount
- $7.3M
- Amount sold
- $7.3M
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$1.6MraisedJun 2014 · 22 investors · Other TechnologyRule 506(b)
- Aleksander E. OsadzinskiDirector
- Andrew HeymannExecutive Officer
- Justin MillerExecutive Officer, Director
- Idan KorenExecutive Officer, Director
- Offering amount
- $1.6M
- Amount sold
- $1.6M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Deja Mi is a Raleigh, North Carolina consumer mobile software company founded by Justin Miller. Its first product, also called Deja Mi, is a geo-based photo-sharing application. The company's second product, WedPics, is a private photo-sharing app in the style of Instagram, built for weddings, that lets a small group of smartphone users share pictures and comments in real time at an event, forming an intimate, hyperlocal, event-focused social network. The underlying technology was originally conceived as a way for concertgoers to share their experience of a show, but weddings emerged as the primary use case.
The company operated with 13 employees out of Miller's home in Raleigh for roughly two years. Following an October 29, 2012 News & Observer feature about the basement-based operation, Raleigh's zoning department issued an eviction notice, warning of $500-per-day fines if the business was not removed from the residence within 30 days. Local businesses and entrepreneurs responded with roughly 100 offers of workspace, and within a day Miller agreed to move the team into the newly opened HUB Raleigh co-working space in the Junior League of Raleigh building on Hillsborough Street.
Founding story
Founder Justin Miller, 31 at the time of the 2012 coverage, started the company and built its first product, the geo-based photo-sharing app Deja Mi, running the operation from the basement of his Raleigh home.
Business model
Consumer mobile applications distributed as smartphone apps, monetized directly from end users of the WedPics product.
WedPics moved from a paid model, which charged $99 for a couple's album, to a freemium model that generates revenue through account upgrades such as custom printed invite cards, unlimited hosting and true hi-res album downloads.
Traction
As of late November 2012, WedPics had reached 5,000 couple sign-ups, with an average of more than 300 sign-ups a day across more than 40 countries. The company employed 13 people.
Latest developments
In November 2012 the company relocated its 13 employees from the founder's home to HUB Raleigh after a zoning eviction, and secured a $250,000 investment toward a $1.5 million round while shifting WedPics to a freemium pricing model.
▸Full profile — technology, go-to-market, geography, history, risks & controversies
Technology
Smartphone applications for real-time, location- and event-based private photo and comment sharing among a defined group of users.
Go-to-market
Engaged couples and wedding guests for WedPics; more broadly, smartphone users sharing photos at events, an idea originally aimed at concertgoers.
Geography
Headquartered in Raleigh, North Carolina, with the team based at HUB Raleigh co-working space from November 2012; WedPics users spanned more than 40 countries.
History
The business ran out of founder Justin Miller's Raleigh home for about two years, first building the geo-based photo-sharing app Deja Mi and later WedPics. A June 2012 seed round of $750,000 was followed by work on a $1.5 million round. After an October 29, 2012 newspaper feature prompted a zoning eviction notice, community support led to a move into HUB Raleigh and a $250,000 investment from a local angel investor, Blogads.com founder Henry Copeland.
Risks & controversies
Raleigh's zoning department issued the company an eviction notice in late October 2012 for operating a 13-employee business from a residential property, threatening $500-per-day fines if the business was not removed within 30 days; the company said it had received no prior complaints during two years at the location.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsBlogads.com founder Henry Copeland invested in the company after learning about WedPics, bringing the total raised toward a targeted $1.5 million round to $250,000.
$250K source ↗
WedPics moved from charging $99 for a couple's album to a freemium model monetized through account upgrades including custom printed invite cards, unlimited hosting and hi-res album downloads.
Following roughly 100 offers of workspace from the local community, the company moved its 13 employees into the newly opened HUB Raleigh co-working space in the Junior League of Raleigh building on Hillsborough Street.
After a News & Observer feature on the company, Raleigh's zoning department notified founder Justin Miller that his basement could not house the 13-employee business, citing $500-per-day fines if it was not removed within 30 days.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 4
primary sources listed
- How WedPics' Eviction From Founder's Home Spurred A Rally In Raleigh | TechCrunchtechcrunch.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Deja Mi do?
- Raleigh, NC startup behind geo-based photo-sharing app Deja Mi and wedding photo-sharing app WedPics.
- Who are Deja Mi's investors?
- Deja Mi's investors include Bullpen Capital.
- How much funding has Deja Mi raised?
- Deja Mi has disclosed $9.7M raised across 3 of its 5 known rounds.
- Where is Deja Mi headquartered?
- Deja Mi is headquartered in Raleigh, US.