Defentry

Defentry is a Stockholm-based provider of a modular, white-label cyber safety platform focused on identity fraud prevention. The platform is licensed to consumer-facing businesses such as insurers, banks, telecommunications operators, security companies and energy providers, which then deliver the protection service to their own end customers under their own branding.

The product combines real-time breach and identity alerts, dark web and deep web monitoring, monitoring of governmental, credit and bank records, AI-powered removal of exposed personal data, embedded insurance and access to on-demand fraud experts. End users receive personalised dashboards, security tips and real-time risk scores, and are alerted in-app and by email when a breach, credit check or registry change is detected. The company states its technology detects more than 20 million exposed credentials each day and reports a 54% monthly activation rate among users.

Business model

Defentry sells its platform to partner companies rather than to consumers directly. Partners either resell the protection as a standalone subscription or bundle it into their own service packages; end users who wish to cancel must do so through the partner that provided the service.

The company positions the platform as a source of recurring, high-margin revenue with long customer lifetime value for its partners, comparing the model to that of home alarm subscriptions.