Dataseat

Dataseat is an advertising technology company that operates a mobile demand-side platform (DSP) enabling app developers, brands and agencies to run and control their own programmatic campaigns. Its product set covers user acquisition on iOS and Android, retargeting using advertisers' first-party data, cross-promotion and creative optimisation, with full support for Apple's SKAdNetwork and AdAttributionKit attribution frameworks.

The platform is positioned around transparency and privacy: it uses contextual signals and artificial intelligence rather than device identifiers or user profiling, and gives customers access to campaign data from bid level through to sales. Customers can build and maintain private machine-learning bidding models exclusive to their apps, and can use the platform in self-service mode or with a managed service team supporting SKAN configuration, campaign strategy, setup and optimisation. Inventory discovery tools provide supply-side insights across the bid requests the platform handles, broken down by region, creative type and device OS.

Dataseat serves gaming and non-gaming apps, performance brands and agencies, with stated verticals including entertainment/music/streaming, gaming, finance, QSR and food delivery, retail and eCommerce, social media and travel.