Datarize

Datarize (데이터라이즈) is a Seoul-headquartered software company that provides AI-based CRM and marketing automation for e-commerce operators. Its platform automatically collects and analyzes website and customer behavior data, then organizes it into metrics, funnels, cohorts and visit-to-purchase segments so merchants can see the current state of their store and identify where to intervene. The company positions the product around a loop of diagnosis, targeting and execution: reading store data to propose suitable campaigns, calculating audience conditions and reachable audience size, and then launching the campaign.

Execution features span CRM messaging campaigns across KakaoTalk messages, LINE, SMS, email and on-site popups/banners; product search that interprets intent including synonyms, typos and situational phrasing; and a product recommendation widget that merchandises items a shopper is most likely to buy based on view, cart and purchase behavior. Targeting is handled through an audience module built on e-commerce-specific conditions and AI predictions such as purchase-likelihood scores, cart abandonment and purchase-cycle churn rates, offered as 33 presets or more than 20 million condition combinations. A "Datarize Agent" layer lets users ask a question in natural language, receive campaign recommendations from their own store data, and activate a campaign directly.

The company describes itself as a provider of data-driven CRM marketing solutions in South Korea and a member company of the Global Digital Innovation Network (formerly Born2Global Centre). Leadership consists of co-founder and CEO Seongmoo Kim, co-founder and CSO Minsung Park, and co-founder and CISO Gyumin Lee.

Founding story

Datarize describes its origin in the question of how many e-commerce brands actually make full use of their data, working from the premise that each click, scroll and pause reflects customer intent but most of those signals go unused. The founders built AI intended to follow the whole customer journey, from first impression to repeat visit, and to convert the resulting behavioral patterns into marketing action. Press coverage dates the company's founding to 2019.

Business model

Datarize sells its platform as a subscription-style SaaS product to online stores, with self-serve onboarding via app marketplaces (Shopify App Store, Cafe24 app store) alongside a sales-assisted track using inbound demo/consultation requests and a downloadable service brochure. A free entry point ("start for free") is offered for the Datarize Agent AI CRM, and installation requires only a single script for data integration rather than a separate deployment.

Recurring software revenue from e-commerce merchants using the CRM marketing platform, acquired both through app-marketplace distribution and direct enterprise inquiries. Specific pricing tiers are not disclosed publicly; the company reported roughly threefold year-over-year revenue growth and a service retention rate above 95% as of the May 2024 Series B announcement.

Traction

The website cites more than 900 customer companies using the platform and a 5.0/5.0 average rating across 70+ Cafe24 app store reviews; a CRM benchmark report is described as drawing on more than 100 million CRM send records. At the May 2024 Series B, the company reported over 500 DTC brand clients, revenue roughly 3x the prior year, service retention above 95%, an average 8% lift in purchase conversion rate for clients, and ROAS of 3,854%. Customer references cite a 12% increase in next-day purchase rate for new members and a 12% lift in first-purchase conversion within three weeks.

Latest developments

In 2026 Datarize published a Datarize Agent update in which the agent analyzes store data, recommends CRM campaigns and executes them with a single toggle, alongside a first-half 2026 e-commerce CRM benchmark report based on over 100 million CRM send records and content on shifting Cafe24 merchants from spreadsheet-based CRM to automated AI CRM.