Datafarming
2 known investors
DataFarming is a web-based precision agriculture platform that helps growers and agronomists plan, monitor, and analyse crops and pastures using satellite imagery, soil mapping, variable rate prescription maps, and yield analysis. It serves broadacre farmers and advisors in Australia on a free-to-use or pay-per-use basis.
Also known as Data Farming · DataFarming
Founders & leadership
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026DataFarming is an Australian precision agriculture company based in Toowoomba, Queensland, that provides cloud-based digital agronomy tools for growers and agronomists. Its core product, the Digital Agronomist, is a browser-based platform requiring no downloads or installation, covering planning, in-season monitoring and end-of-season analysis of crops and pastures. Planning tools include STACK multi-year paddock performance analysis, RapidEM electromagnetic soil mapping, trial setup and variable rate prescription maps for soil amelioration and seeding. In-season tools include free 10m NDVI satellite imagery, optional high-resolution imagery, variable rate zoning for fertiliser and crop protection inputs, frost layers and area measurement tools for assessing crop loss. End-of-season tools cover yield analysis, with automated yield data import from John Deere and other systems, and overlays of trial results, yield maps and satellite imagery.
The company also markets weedSAT, a weed mapping product intended to convert conventional booms into spot sprayers, which the company states can cut chemical use by up to 80%. Alongside the Digital Agronomist, aimed at farmers and agronomists, DataFarming operates an enterprise-grade platform called Agri-Intelligence for larger companies and industry partners.
Founding story
DataFarming was established in 2017 by Tim and Peta Neale, Australian precision agriculture specialists who had worked as consultants for over 20 years and who, according to press coverage of the company's 2022 raise, exited a previous agriculture business in 2015. The company's stated aim is to make digital agronomy products and farm data accessible to every agronomist and producer.
Business model
DataFarming operates a freemium software model: basic features, including a free farm map with NDVI satellite imagery, are available at no cost, with premium capabilities sold either pay-per-use or through Advanced and Pro subscription tiers. There is no software installation or upfront payment. Separately, the company sells an enterprise platform, Agri-Intelligence, to larger companies and industry partners, and offers RapidEM electromagnetic soil mapping as a bookable service.
Revenue comes from pay-per-use premium tools (such as high-resolution satellite imagery, auto-zoning, variable rate application files and multi-year STACK views), tiered subscriptions (Advanced and Pro), enterprise licensing of Agri-Intelligence, and EM soil mapping services.
Traction
The company's website reports coverage of 75 million hectares, more than 397,000 paddocks/fields and more than 56,000 farms; an older figure block on the same page cites 25 million hectares, 275,000+ paddocks and 50,000+ farms. In October 2019, two years after launch, users had mapped over 7.7 million hectares across 14,000 farms worldwide. At the time of the November 2022 funding announcement, the business was reported to service more than 120,000 paddocks across 28,000 farming enterprises.
Latest developments
In November 2022, DataFarming raised A$500,000 in a pre-Series A round led by Investible's Climate Tech Fund, becoming the ninth early-stage company backed by that fund, with proceeds directed at sales and product development ahead of a planned $5 million Series A and further international expansion.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as Australia's most popular precision agriculture software. Press coverage of its 2022 raise reported roughly 40% market penetration in the Australian grain industry, and its investor described diligence in which farmers found DataFarming's outputs outperformed more expensive alternatives.
The company positions on affordability and ease of use: no software downloads or installation, no upfront payment, free basic mapping and NDVI, and pay-as-you-need premium features, with variable rate files generated in under five minutes. It remains Australian owned and family run.
Technology
The platform is cloud-based and browser-delivered. It uses 10m satellite imagery with NDVI updated for users on roughly a five-day cadence, optional high-resolution imagery, automated paddock auto-zoning, generation of variable rate prescription files, multi-year stacked imagery analysis (STACK), frost mapping layers, weed detection mapping (weedSAT), electromagnetic soil mapping hardware (RapidEM), and machine data integrations for yield map import from John Deere and other systems.
Go-to-market
The company acquires users through a free self-service sign-up for basic mapping and NDVI, converting to paid pay-per-use features and subscriptions, and supplements this with direct contact channels for EM mapping bookings, weedSAT and enterprise deals. Capital raised in 2022 was earmarked for accelerating sales and product development.
Broadacre grain growers, farmers and agronomists/advisors, plus larger agribusiness companies and industry partners served through the enterprise Agri-Intelligence platform.
Geography
Headquartered in Toowoomba, Queensland, Australia, with customers in Australia and overseas markets reported to include the UK, South America, Africa and Europe; the free crop monitoring tool provides global satellite map access.
History
Founded in 2017, DataFarming launched its cloud-based Digital Agronomist platform in October 2017, beginning with a crop monitoring tool offering free global access to 10m NDVI satellite maps. By October 2019 users had mapped more than 7.7 million hectares across 14,000 farms worldwide. The platform subsequently added pay-per-use premium tools including high-resolution satellite imagery, rapid auto-zoning and variable rate file generation, and multi-year paddock performance views, along with an enterprise platform, Agri-Intelligence. In November 2022 the company raised a A$500,000 pre-Series A round led by Investible via its Climate Tech Fund, positioning for a subsequent $5 million Series A.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsInvestible led a $500,000 pre-Series A round via its Climate Tech Fund; DataFarming was the ninth early-stage startup backed by that fund. Proceeds were earmarked for sales and product development ahead of a planned $5 million Series A.
$500K source ↗
DataFarming launched its cloud-based Digital Agronomist platform, starting with a crop monitoring tool giving free global access to 10m satellite maps with NDVI.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Datafarmingdatafarming.com.au · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Datafarming do?
- Australian precision agriculture company offering a cloud platform for satellite crop monitoring, zoning and variable rate application.
- Who founded Datafarming?
- Datafarming was founded by Tim Neale.
- Who are Datafarming's investors?
- Datafarming's investors include Artesian.