Darabase
1 known investors
Find your way into Darabase
476 people in our graph share verified history with the Darabase team — schools, employers, funds. One of them is your warm intro.
Rakesh Murriaunlockedknows David Bomphrey · together at EE (overlapped)
knows the team · via Schulich School of Business - York University
×9knows the team · via BI Norwegian Business School
knows the team · via Jaunt XR
Darabase operates a global registry of Property Digital Rights (PDRs) that licenses existing outdoor media assets — billboards, transit shelters, and street furniture — as rights-cleared AR ad inventory for smart glasses platforms such as Meta, Google, Apple, and Snap. It serves outdoor media owners, letting them monetize existing inventory with AR brand activations and measurement without new hardware.
Founders & leadership
PP
Peter PinfoldinCo-founder, CGO at Darabase2024–2026Co-founder and Chief Growth Officer of Darabase, which operates a global registry of property digital rights for AR advertising inventory. With over 20 years in brand strategy and marketing, Pinfold previously co-founded ventures in adtech, proptech, and consumer marketing.
DB
David BomphreyinCo-founder · Strategic AdvisorDavid Bomphrey co-founded Darabase, a spatial-media platform for augmented reality that enabled real-world monetization, where he led product strategy and partnerships before the company was acquired. Prior to Darabase, he held product and strategy leadership roles at Jaunt XR, Zurich Insurance, Legal & General, and EE, and began his career in usability research and consulting at Foviance.
Investors · 1
Frequently asked questions
- What does Darabase do?
- Darabase operates a global registry of Property Digital Rights (PDRs) that licenses existing outdoor media assets — billboards, transit shelters, and street furniture — as rights-cleared AR ad inventory for smart glasses platforms such as Meta, Google, Apple, and Snap. It serves outdoor media owners, letting them monetize existing inventory with AR brand activations and measurement without new hardware.
- Who founded Darabase?
- Darabase was founded by Peter Pinfold, David Bomphrey.
- Who are Darabase's investors?
- Darabase's investors include GroundBreak Ventures.