Fundraising Fox

Daitum

Techstars '17

Adelaide, AU · Founded 2017 · 13 employees on LinkedIn · 3 known investors

Daitum provides a SaaS platform for prescriptive analytics and optimisation, helping businesses make better decisions faster through AI-powered algorithms. The platform serves both small and large organisations across various industries seeking to solve complex operational problems.

Also known as Daitum Pty Ltd

Founders & leadership

Daitum was founded in 2017 by Mark Dean, James Martin, and Luigi Barone.

MD
Mark Dean
JMJames Martin
James Martin
LBLuigi Barone
Luigi BaronePhD
IS
Ian ScrivenPhD, CTO
PR
Philipp RohlfshageninPhD, CEO

Investors · 3

Company profile

researched Aug 2026

Daitum is an Adelaide-based artificial intelligence software company that sells a cloud SaaS optimisation platform built on prescriptive analytics. The platform applies libraries of optimisation algorithms to operational planning problems, trialling large numbers of candidate solutions to produce recommended decisions for questions such as how to staff a roster, schedule maintenance work or manage inventory. It is positioned for non-technical users, so that customers do not need specialist optimisation or mathematical skills to configure and run models.

The product has three main elements: a Solution Builder portal in which users model problems themselves; Template Solutions, pre-built configurations for common problems such as rostering, inventory management and mobile workforce scheduling that the company says can be produced in days; and an integration API used to connect the optimisation engine to enterprise systems including Xero, SAP and Salesforce. The platform runs on Microsoft Azure, using Australian-based Azure servers, with compute and storage scaled to the size of the optimisation task. Reporting and analytics functions expose model performance to users.

Application areas advertised by the company span rostering (childcare, pathology, aged care, hospitality, hospitals and in-home care), maintenance scheduling and supply chain work including warehousing and inventory management. Published customer examples cite outcomes such as fewer rostered hours, faster roster and schedule construction, reduced distance travelled in warehouse picking, and reduced constrained capital in inventory.

Founding story

Daitum was established in 2017 by a group of PhD-qualified specialists in artificial intelligence, with the stated aim of making prescriptive and decision analytics accessible to non-specialist users.

Business model

Software-as-a-service sold on a subscription basis, with pricing plans that vary by business size and feature set. Alongside self-service model building, Daitum builds configured template solutions for specific customer problems and connects the platform to customers' existing enterprise systems through an API.

Subscription fees for access to the cloud optimisation platform, with plan tiers depending on company size and features required.

Traction

The company reports more than 30,000 users benefiting from its technology, over 7 million decisions optimised for customers, and more than 50 different problem types solved on the platform. Customer case studies span pathology laboratory scheduling, childcare and clinical rostering, warehouse picking, food relief logistics, inventory optimisation and maintenance planning, with cited results including 8% fewer hours rostered, 25% reduction in distance travelled, 36% improvement in desired skill mixes, and payback in under four months in a clinical rostering deployment.

Latest developments

The company's current public positioning centres on AI rostering, with industry-specific solutions for childcare, pathology, aged care, hospitality, hospitals and in-home care, alongside maintenance scheduling and supply chain offerings.

Full profile — market position, technology, go-to-market, geography, history

Market position

Daitum positions itself as an Australian AI firm focused on driving adoption of AI in rostering, and describes its platform as a general-purpose alternative to conventional optimisation projects, emphasising lower-cost and faster model development and return on investment measured in weeks. It cites a prescriptive analytics market growing at a 20.6% CAGR from 2017 to 2022. A third-party profile describes the company as venture-backed and a Techstars alumnus, and reports it was named by the Australian Financial Review as one of six start-ups to know.

Emphasis on accessibility for non-technical users, breadth of applicability across industries and problem types on a single platform, rapid creation of templated solutions, adaptive algorithms that improve with use, transparency through reporting and analytics, and Australian-hosted cloud infrastructure.

Technology

Prescriptive analytics and optimisation: the platform contains hundreds of algorithm variants and adaptive techniques that learn over time, systematically analysing large numbers of candidate solutions against user-defined business rules, constraints and objectives, including multi-objective problems. It is hosted on Microsoft Azure using Australian-based servers with elastic compute and storage, and exposes an integration API connected to enterprise platforms such as Xero, SAP and Salesforce.

Go-to-market

Direct sales and demo requests through the company website, supported by published customer case studies and named executive contacts; the company also markets integrations with widely used business systems and pre-built industry templates to shorten deployment.

Small and large organisations with complex operational planning problems, including childcare providers, hospitals and clinical services, pathology laboratories, aged care and in-home care operators, hospitality businesses, warehousing and logistics operations, food relief organisations, and asset-intensive businesses requiring maintenance planning.

Geography

Headquartered in Adelaide, South Australia, with the company based at the Lot Fourteen innovation precinct; a Techstars listing also associates the company with other South Australian locations including Berri and Broome. Platform hosting uses Australian-based Azure servers.

History

The company was founded in 2017 and moved into the Lot Fourteen innovation precinct in Adelaide in late 2018. It went through the Techstars accelerator and is listed as a Techstars-backed company.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Algorithm variants in the platformJan 2026100s
Average saving from Daitum optimisationJan 202623%
Average speed-up over existing processJan 202610 x
Distinct problem types solved by the platformJan 202650 problems
Employee count rangeJan 202611-20
Solutions trialled per optimise clickJan 20261,000,000 solutions
Total decisions optimised for customersJan 20267,000,000 decisions
Users on the Daitum platformJan 202630,000 users
Year foundedJan 20172,017

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 4

by search overlap

Companies competing with Daitum for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 3

launches, deals, and filings
Jan 2026
Techstars accelerator participation

Daitum is listed as a Techstars-backed company and Techstars alumnus on the Techstars company job board.

source ↗

Jan 2018
Moved into Lot Fourteen innovation precinct in Adelaide

Daitum relocated to Lot Fourteen, the South Australian government-backed urban renewal and innovation complex in Adelaide, in late 2018.

source ↗

Jan 2017
Company founded

Daitum was founded in 2017 by a group of PhD-qualified artificial intelligence specialists.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Daitum do?
Australian AI SaaS company offering prescriptive analytics and optimisation for rostering, maintenance and supply chain.
Who founded Daitum?
Daitum was founded by Mark Dean, James Martin, Luigi Barone in 2017.
Who are Daitum's investors?
Daitum's investors include Right Click Capital, Techstars, Artesian.
Where is Daitum headquartered?
Daitum is headquartered in Adelaide, AU.