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Dabble
Darwin, AU · 3 known investors
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Dabble is an Australian company that provides a betting/wagering platform, offering support, careers, and business enquiry channels through its website.
Also known as Dabble AU · Dabble Fantasy · Dabble Sports
Founders & leadership
Investors · 3
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How we know: funding news · Not right? Tell us
Also in the syndicate · 1
Company profile
researched Aug 2026Dabble is an Australian sports and racing wagering operator that delivers betting through a mobile app built around social-media style interaction. Its core features include Copy Bet, which lets a user replicate another user's bet with a single tap rather than rebuilding it leg by leg; following other punters, including sports personalities such as Heath Shaw and Dane Swan; Banter Channels and user-created group chats; an activity feed; weekly live streams; cash refunds and cash payments to users whose bets are copied; same game multis with a player-prop tracker; and Pick'Em player props.
Markets cover major Australian sports including NRL, AFL and cricket, international sports, and racing including exotics such as quaddies and same race multis. Dabble does not operate a web-based betting platform; accounts are created and managed only through the iOS and Android apps, with standard ID verification at sign-up. Withdrawals are paid to a verified Australian bank account, can settle in seconds where the bank supports NPP/Osko, and carry a A$5.00 minimum. Responsible gambling tools include pre-commitment and deposit limits, self-exclusion via BetStop and in-app account closure, in line with Northern Territory and South Australian gambling codes of practice.
Business model
Dabble operates as a licensed online bookmaker, taking sports and racing wagers from Australian customers through its mobile app and layering social networking mechanics on top of conventional wagering markets. It also pays users cash when their bets are copied by others, and it has expanded its customer base through acquisition, absorbing Moneyball Australia's accounts in 2023.
Revenue derives from wagering activity on sports and racing markets placed through the app.
Traction
Reported roughly 150,000 customers at the time of the February 2023 Moneyball acquisition, scaling to more than one million users by November 2025. The app reports a number one App Store ranking and a 4.7 average rating from about 13,000 reviews.
Latest developments
In November 2025 the Australian Financial Review reported that Dabble had scaled to more than a million users by focusing on recreational punters and blending sports betting with social media and game design, and that it was a finalist in the 2025 Financial Review Fast Starters List.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Dabble competes against large legacy wagering operators in Australia by positioning itself as a social-first alternative for recreational punters. It describes itself as Australia's top-rated sports and racing betting app and reports a number one App Store ranking and a 4.7 average rating across about 13,000 reviews; press coverage describes it as having grown into one of the larger sports betting companies in Australia.
The product blends sports betting with social media and game design rather than offering a conventional odds interface: Copy Bet, follower feeds, banter channels and group chats, cash rewards when bets are copied, and rapid withdrawals (an advertised average of 8.74 seconds).
Technology
A mobile-first betting platform combining wagering markets with social networking components: an activity feed, follow graph, group chats, banter channels, one-tap Copy Bet, a same game multi player-prop tracker and fast bank withdrawals routed through Australia's NPP/Osko real-time payments rails.
Go-to-market
Distribution is app-only, via the Apple App Store and Google Play, supported by social features, community banter channels, live streams featuring sports stars and personalities, and follows of well-known athletes. Growth has also come from acquiring another operator's user base (Moneyball Australia) and, previously, from customer acquisition using Facebook AI chatbots.
Australian recreational punters, with the social product particularly appealing to younger bettors; at the time of the Moneyball acquisition around 80% of customers were aged 18-35.
Geography
Australian owned and operated, headquartered in Darwin with offices in Melbourne, Brisbane, Adelaide, Sydney and Albury; the service is offered to Australian customers with verified Australian bank accounts.
History
Dabble was founded in May 2020 and grew into one of Australia's larger sports betting companies. In 2022 it used Facebook AI chatbots for customer acquisition. In February 2023 it acquired Moneyball Australia, a former daily fantasy sports operator that had relaunched as a full sports wagering site in 2021, migrating Moneyball's accounts onto Dabble. By November 2025 it had passed one million users and was named a finalist in the Financial Review Fast Starters List.
Risks & controversies
Dabble operates in a regulated wagering sector; it is licensed and regulated by the Northern Territory Racing and Wagering Commission and must comply with Northern Territory and South Australian gambling codes of practice, including responsible gambling tools such as deposit limits and BetStop self-exclusion. It competes in a sector dominated by large legacy operators.
Compiled by commissioned research from 13 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 11
launches, deals, and filingsDabble states it is licensed in 32 US states and newly live in Maine.
Dabble obtained an online casino licence from the UK Gambling Commission, adding to its existing UK sports betting permissions.
Dabble was named a finalist in the Australian Financial Review's 2025 Fast Starters List.
Dabble launched in the UK, its third international market after Australia and the US, and opened a local head office in Leeds covering marketing, customer service and compliance.
Dabble secured a UK Gambling Commission licence ahead of its United Kingdom launch.
Dabble entered the United States from Austin, Texas, offering Pick'Em and DFS games adapted to US regulation while retaining social features such as banter channels, feeds, follows and copy picks.
Dabble acquired mobile sports betting and former daily fantasy sports operator Moneyball Australia; financial terms were not disclosed. Moneyball closed down as a standalone brand and its player accounts were transferred to Dabble, giving those users access to features such as the Activity Feed, Banter Channel and Copy Bet.
Tabcorp made a strategic investment of AUD 33 million for a 20 percent equity stake, valuing Dabble at approximately AUD 165 million on a fully diluted basis.
The platform opened to its first users with real-money wagering, live sports markets and in-app community features.
Tom Rundle joined Dabble shortly after its inception and was appointed chief executive officer.
Dabble was founded in May 2020 by brothers Jon and Dave Robin together with Scott Hutchens as CTO, with the aim of combining sports wagering with social, community-driven features.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Frequently asked questions
- What does Dabble do?
- Australian mobile sports and racing betting app that combines wagering with social-media features such as Copy Bet.
- Who founded Dabble?
- Dabble was founded by Jon Robin.
- Who are Dabble's investors?
- Dabble's investors include Yolo Investments, KGC Capital.
- Where is Dabble headquartered?
- Dabble is headquartered in Darwin, AU.