Dabble
2 known investors
Dabble runs a daily fantasy sports app where users build contest entries across major U.S. sports such as NFL, NBA, MLB, and NHL. The app includes social features like a live feed and chat so players can follow, copy, and discuss picks with other users.
Also known as Dabble Fantasy Β· Dabble Sports
Founders & leadership
Investors Β· 2
Also in the syndicate Β· 1
Company profile
researched Aug 2026Dabble operates a mobile application that combines sports wagering and daily fantasy sports with social-network mechanics. Users build entries by combining markets on a single game or event, layer up to four picks from the same player, copy other users' entries with one tap, follow a personalised feed, chat in live "Banter" channels and watch weekly in-app livestreams. Additional in-app mechanics include Rebound (returning up to 150% of stake on losing entries), Rocket Boost, Spin and Win deposit matches, referral bonuses and Copy Cash, which pays a user $0.05 each time another user copies their entry. Contests cover NFL, NBA, MLB, NHL and other major sports, with available sports varying by season and by state.
The product is regulated differently by market. In Australia the company operates as a sports betting platform; in the United States it launched in October 2023 as a daily fantasy sports operator offering Pick'Em and DFS contests tailored to state rules. The company states it is licensed in 32 US states and that its social features (feed, Banter) are accessible anywhere in the United States while real-money play is restricted to licensed states, with minimum age requirements of 21, 19 or 18 depending on the state. In the United Kingdom, Dabble holds a UK Gambling Commission sports betting licence obtained in April 2025 and an online casino licence obtained in January 2026.
Founding story
The concept came from co-founder Jon Robin's background in affiliate marketing and strategy in the sports betting sector and a goal of reimagining wagering as a social, community-driven activity rather than a solitary one, combining traditional betting with features that let users follow friends, share bets and interact inside the app.
Business model
Consumer-facing real-money gaming: the app is free to download and its social features are free to use, while real-money entries require a deposit. In Australia and the UK the company operates under gambling licences; in the US it runs daily fantasy contests. Growth incentives include sign-up offers, deposit matches, referral bonuses and per-copy payouts to users whose entries are copied.
Revenue derives from real-money wagering and daily fantasy contest entries placed on the platform; social access is free and monetisation begins when users deposit and enter paid contests.
Traction
The company reports more than 4 million users and over 3 billion paid out, with real-money games available in 32 US states. In February 2023 it reported approximately 150,000 customers in Australia.
Latest developments
In January 2026 Dabble secured an online casino licence from the UK Gambling Commission, adding to its UK sports betting permissions. In the US, the company says it is now live in Maine and licensed in 32 states, and is running seasonal sign-up promotions.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described in industry coverage as one of the larger sports betting companies in Australia by 2023, and as part of the growing group of DFS platforms in the United States following its 2023 entry; Tabcorp's 2022 investment valued the business at approximately AUD 165 million on a fully diluted basis.
Dabble positions its social layer as its differentiator: copy-entry functionality, live banter chat rooms, a community feed with player follows, weekly livestreams and rewards for having entries copied, in contrast to more solitary betting or DFS interfaces.
Technology
Consumer mobile applications for iOS and Android with an in-app social feed, real-time chat channels, live streaming and entry-building/copying functionality across multiple regulated markets.
Go-to-market
Direct-to-consumer mobile app distributed through the Apple App Store and Google Play, supported by promotional offers (e.g. play $5, get $10), referral codes, in-app livestreams and community channels, plus affiliate and social-media-style acquisition. The company has also used Facebook AI chatbots for customer acquisition and has expanded market by market through licensing.
Sports fans who want a community-oriented wagering and fantasy experience; the company reported that 80% of its Australian customers were aged 18-35 as of February 2023.
Geography
Founded and first launched in Australia (2021); United States operations run from Austin, Texas since October 2023 with real-money DFS in 32 states and social features nationwide; United Kingdom operations since June 2025 with a head office in Leeds.
History
Founded in May 2020 in Australia by brothers Jon and Dave Robin with Scott Hutchens as CTO. Tom Rundle was appointed CEO in October 2020 and the platform went live publicly in Australia in July 2021. Tabcorp invested AUD 33 million for a 20% stake in October 2022. Dabble acquired Moneyball Australia in February 2023, entered the US as a DFS operator in October 2023, launched in the UK in June 2025 after receiving a UK Gambling Commission licence in April 2025, and added a UK online casino licence in January 2026.
Risks & controversies
Operations depend on gambling and daily fantasy sports licensing that varies by jurisdiction: real-money play is unavailable in US states where the company is not licensed, age minimums differ by state, and UK activity is contingent on UK Gambling Commission permissions.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 10
launches, deals, and filingsDabble states it is licensed in 32 US states and newly live in Maine.
Dabble obtained an online casino licence from the UK Gambling Commission, adding to its existing UK sports betting permissions.
Dabble launched in the UK, its third international market after Australia and the US, and opened a local head office in Leeds covering marketing, customer service and compliance.
Dabble secured a UK Gambling Commission licence ahead of its United Kingdom launch.
Dabble entered the United States from Austin, Texas, offering Pick'Em and DFS games adapted to US regulation while retaining social features such as banter channels, feeds, follows and copy picks.
Dabble acquired mobile sports betting platform Moneyball Australia, with Moneyball closing down and its player accounts transferred to Dabble. Financial terms were not disclosed.
Tabcorp made a strategic investment of AUD 33 million for a 20 percent equity stake, valuing Dabble at approximately AUD 165 million on a fully diluted basis.
The platform opened to its first users with real-money wagering, live sports markets and in-app community features.
Tom Rundle joined Dabble shortly after its inception and was appointed chief executive officer.
Dabble was founded in May 2020 by brothers Jon and Dave Robin together with Scott Hutchens as CTO, with the aim of combining sports wagering with social, community-driven features.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Dabbledabble.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Dabble do?
- Dabble is a social sports wagering and daily fantasy sports app operating in Australia, the United States and the UK.
- Who founded Dabble?
- Dabble was founded by Jon Robin.
- Who are Dabble's investors?
- Dabble's investors include Yolo Investments.