Cyder

Cyder provides an end-to-end loyalty platform built for credit unions, enabling them to issue, redeem and integrate white-labelled rewards into everyday banking. The stated aims of the product are member retention, higher engagement and differentiation from banks.

The platform is organized around three activities for the credit union: program design, in which Cyder works with the institution to define a loyalty strategy targeting goals such as churn reduction, product adoption or engagement across age groups; reward automation and activation, using built-in marketing automation to launch targeted loyalty use cases and issue member rewards without manual tracking; and measurement, providing real-time insight into member engagement, redemption activity and behavioral patterns. On the member side, rewards are framed as perks tied to actions members already take, including activities such as attending a financial literacy session or setting up auto-deposit, with programs intended to work for both younger and older member cohorts.

Cyder is positioned to operate across a credit union's existing systems, connecting with core banking platforms, data warehouses, online banking and mobile apps, and CRM and analytics tools.

Business model

Cyder supplies loyalty program software to credit unions on a white-label basis, working with each institution to tailor a program and then supporting reward issuance, automation and analytics.