Cycle
Acquired4 known investors
Cycle was a product discovery and customer feedback platform for product teams, acquired by Atlassian in September 2025.
Also known as cycle.app
Investors · 4
Company profile
researched Aug 2026Cycle was a product discovery and feedback aggregation platform used by product teams to collect, organize and analyze customer insights and connect them to roadmap prioritization. Its workflow centered on consolidating feature requests and feedback originating in other tools and channels, including Productboard, Canny, Reddit, G2, Trustpilot, Zendesk and Intercom, and linking that input to roadmap items.
In September 2025, Atlassian acquired Cycle, stating that the purpose was to acquire the team and technology to accelerate Jira Product Discovery rather than to continue operating Cycle as a standalone product. The standalone product was scheduled to sunset on October 31, 2025, and customers were given a roughly two-month window to export their feedback data, insights and linked roadmap items and migrate, with Atlassian positioning Jira Product Discovery as the successor for centralized feedback management.
Latest developments
Cycle announced its acquisition by Atlassian on September 3, 2025. The standalone product was slated to shut down on October 31, 2025, with users migrating to Jira Product Discovery or to competing feedback platforms.
▸Full profile — market position, go-to-market, history
Market position
Cycle operated in the product discovery and customer feedback tooling category alongside feedback portals such as Canny, UserVoice and Productboard, and Atlassian's own Jira Product Discovery, which Atlassian reported had surpassed 18,000 customers within two years as of June 2025 and positioned as the strategic replacement for Cycle following the acquisition.
Go-to-market
Product teams and product managers responsible for feedback collection and roadmap prioritization, with adjacent use by customer success and support functions that rely on customer insight data.
History
Cycle was acquired by Atlassian in September 2025 and its standalone product was discontinued at the end of October 2025.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe standalone Cycle product was set to shut down on October 31, 2025, requiring existing users to export feedback data, insights and linked roadmap items and migrate, with Atlassian directing them toward Jira Product Discovery.
Cycle announced its acquisition by Atlassian, which cited accelerating Jira Product Discovery as the rationale; the acquisition covered the team and technology rather than continuing the standalone product.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Cycle Tracker & Period: Cycles - App Store - Appleapps.apple.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cycle do?
- Cycle was a product discovery and customer feedback platform for product teams, acquired by Atlassian in September 2025.
- Who are Cycle's investors?
- Cycle's investors include Kima Ventures, SpeedUp Venture Capital Group, Hummingbird Ventures, Script Capital.