Curated for You
Techstars '19San Antonio, US · Founded 2018 · Delaware corporation · 50 employees on LinkedIn · 12 known investors
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Curatedforyou uses machine vision and natural language processing to measure consumer motivations and predict perceptions at scale, serving as a data infrastructure tool for understanding consumer behavior.
Also known as CFY · Curated for You
Founders & leadership
Curated for You was founded in 2018 by Katy Aucoin.
Investors · 12
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$3.5M disclosed across 1 of 3 rounds · 2022–2025
▶$3.5MraisedNov 2022 · 20 investors · Other TechnologyRule 506(b)
- Matthew ShandyDirector
- Katherine AucoinExecutive Officer, Director
- Offering amount
- $4.5M
- Amount sold
- $3.5M
- First sale
- Oct 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Curated for You (CFY) is an AI-powered "lifestyle commerce" platform for retailers, primarily in fashion. Its core product is a lifestyle dataset and product-intelligence layer that links merchandise to the contexts and reasons consumers buy — places (e.g. Austin for SXSW, Nashville bachelorette, Tahoe ski trip), affinities (college game days, Coachella, Wimbledon) and trends drawn from social platforms and hashtags. The company positions this as an alternative to catalog and product intelligence organized around visual attributes, arguing that retailer tagging ("blue floral dress") does not match how shoppers search ("East Coast wedding guest dress").
The platform automates the creation and implementation of trend-, event- and lifestyle-based product tagging and curation across marketing channels, including onsite search, filters and facets, email, paid ads, social and in-store. The company states its product discovery is powered by more than 1,000 lifestyle concepts and over 20,000 curated stories, with data trained by roughly 1,000 consumers and experts, and reports deployment in as little as a week. More recent descriptions characterize the product as using agentic AI to combine retailer performance data with real-world signals such as trends, weather and events to generate visual, lifestyle-driven shopping journeys.
Named retail users and partners include REVOLVE, Steve Madden, Lulus, Saks Off 5th and Lord & Taylor. In March 2025 the company announced a collaboration with Microsoft to bring AI-powered fashion curations into Microsoft Copilot's conversational shopping experience.
Founding story
Press coverage of the 2025 seed round identifies Katy Aucoin and Mary Brendza as founders, and the 2023 seed announcement quotes Katy Aucoin as Co-Founder & CEO.
Business model
B2B software and data sold to retailers and brands, delivered as a platform with APIs and plugins that integrate lifestyle data and curation into the customer's sales and marketing channels (site search, filters and facets, email, paid ads, social, organic search and retail stores).
Sources describe a retailer-facing platform sold via demo/sales engagement; specific pricing or contract terms are not disclosed.
Traction
Reported customers include REVOLVE, Steve Madden, Lulus, Saks Off 5th and Lord & Taylor; the company states its platform has returned thousands of hours to retailers while generating millions of dollars in new revenue, and a Lord & Taylor case study reports saved manual work plus increased revenue and conversions. Site figures include 1,000+ lifestyle concepts and 20,000+ curations. Cumulative disclosed seed funding across announcements includes a $2.4M round in February 2023 and an $8.3M round announced in September 2025.
Latest developments
Reported an $8.3M seed round led by Florida Funders with Mudita Venture Partners, Stage 2 Capital, Acronym VC, Dynamism Capital and Dundee Ventures in September 2025, to fund operations and product development. Announced a Microsoft collaboration in March 2025 to surface AI-powered fashion curations in Copilot, with retailer placements including REVOLVE. Senior hires followed: Loretta Choy as Chief Merchandising Officer (January 2025), Brad Klingenberg as CTO (January 2026) and Cian Menzel-Jones as VP of Data Science (February 2026).
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an industry-first lifestyle commerce and consumer insights platform and the only solution designed for lifestyle automation at scale, targeting the gap between product-centric catalog architecture and people-centric discovery. The company cites recognition described as Forbes calling the category "The Holy Grail of E-Commerce" and an SXSW Big Data & Enterprise award.
Rather than organizing product intelligence around visual attributes, CFY builds a lifestyle layer — a knowledge graph plus motivation measurement grounded in social-scientific method — that maps products to events, places, affinities and trends, and automates curation at scale across channels with fast deployment.
Technology
The company measures consumer motivations using social-scientific measurement and annotation theory and applies machine vision and natural language processing to predict consumer perceptions at scale. A stated core innovation is a Lifestyle Knowledge Graph that detects and connects relationships between lifestyle concepts and individual consumers. Later material describes agentic AI that fuses retailer performance data with external signals (trends, weather, events), plus intent detection, signal-to-catalog matching, personalization, measurement and quality as components of its intelligence layer. Delivery is via APIs and plugins.
Go-to-market
Direct enterprise sales to retailers, supported by "Book a Demo" site conversion, published case studies, ebooks and blog content on lifestyle commerce, and platform-level distribution partnerships such as the Microsoft Copilot shopping collaboration. Proceeds of the 2023 seed round were earmarked for hiring in product, development and sales.
E-commerce and omnichannel fashion and apparel retailers and brands, including large multi-brand retailers and marketplaces; cited users include REVOLVE, Steve Madden, Lulus, Saks Off 5th and Lord & Taylor.
Geography
Announcements from 2025 list Austin, Texas as the company's location, and coverage of the 2025 seed round describes it as an Austin, TX-based company. Customers referenced are US retailers, and the Microsoft collaboration is described as reaching millions of users worldwide.
History
Publicly documented milestones begin with content marketing and product positioning around lifestyle commerce in 2022, followed by a $2.4 million seed round announced in February 2023 with Dundee Venture Capital and AIX Ventures and a Lord & Taylor case study the same month. In January 2025 the company appointed retail executive Loretta Choy (formerly Stitch Fix, Old Navy, Levi's) as Chief Merchandising Officer, and in March 2025 announced a collaboration with Microsoft. In September 2025 an $8.3 million seed round led by Florida Funders was reported. Brad Klingenberg, formerly Stitch Fix's Chief Algorithms Officer, was named Chief Technology Officer in January 2026, and Cian Menzel-Jones joined as VP of Data Science in February 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsCian Menzel-Jones, formerly VP of Technology at Pendulum Therapeutics and a Stitch Fix data science leader, joins to scale the company's intelligence layer across intent detection, signal-to-catalog matching, personalization, measurement and quality.
Brad Klingenberg, formerly Chief Algorithms Officer at Stitch Fix, joins as CTO to lead engineering and data science teams.
Raised $8.3M in seed funding led by Florida Funders with participation from Mudita Venture Partners, Stage 2 Capital, Acronym VC, Dynamism Capital and Dundee Ventures, to expand operations and development.
$8.3M source ↗
Collaboration with Microsoft to bring AI-powered fashion curations into Microsoft Copilot's conversational shopping experience, with retailer placements including REVOLVE.
Former Stitch Fix, Old Navy and Levi's executive Loretta Choy appointed Chief Merchandising Officer.
Announced $2.4 million in seed funding from Dundee Venture Capital and AIX Ventures to develop its lifestyle commerce and consumer insights platform and hire in product, development and sales.
$2.4M source ↗
Case study reports Lord & Taylor used Curated for You to launch a lifestyle commerce strategy, saving hundreds of hours of manual work and increasing revenue and conversions.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Curated for Youcuratedforyou.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Curated for You do?
- AI lifestyle commerce platform that tags and curates retail products around consumer events, trends and lifestyle context.
- Who founded Curated for You?
- Curated for You was founded by Katy Aucoin in 2018.
- Who are Curated for You's investors?
- Curated for You's investors include AIX Ventures, Dundee Venture Capital, Dynamism Capital, Florida Funders, Geekdom, Long Way Ventures, Stage 2 Capital, Techstars and 1 more.
- How much funding has Curated for You raised?
- Curated for You has disclosed $3.5M raised across 1 of its 3 known rounds.
- Where is Curated for You headquartered?
- Curated for You is headquartered in San Antonio, US.