Croud

Croud is an independent global media, creative and data agency that works with brands across brand strategy, integrated media, social, creative and data. It positions its offer around a concept it calls "Return on Intelligence," emphasising transparency, speed and incrementality-focused measurement in campaign planning and reporting.

Delivery combines three components: in-house global teams, a proprietary technology platform called CroudOS, and the Croudie network, an on-demand pool of digital marketing specialists that the company describes as its flexible and scalable delivery model. Croud reports around 600 digital experts within the Croud Group, more than 2,900 on-demand marketing specialists, and coverage of 118 markets.

Business model

Croud provides agency services to brand clients across media, creative, social and data disciplines, delivering work through in-house teams supplemented by an on-demand network of external marketing specialists coordinated via its own platform.

Traction

Published client case studies report outcomes including a 55% increase in enquiries, 15% lower cost per enquiry and 53% revenue increase for IWG; a 35% increase in ROAS and 21% increase in average order value for MPB, plus a separate MPB engagement citing 30% higher paid media ROI, 20% lower cost per session and 25% year-on-year revenue growth; 30% year-on-year organic revenue growth for Thorne; a 7 percentage-point awareness lift and 51% year-on-year increase in brand searches for Timberland; and more than 91,000 store visits with a 11.9% incremental in-store lift for Duke Cannon.

Latest developments

Croud published UK and US editions of its Croud Consumer Index report on "The Validation Economy" and announced Josh Preston-White as Managing Director, Integrated Search. The company has also issued a public warning about recruitment fraud using its name.