creed
3 known investors
Creed Labs builds an AI-powered consumer app that provides biblical guidance, customizable daily prayers, and scripture verses. The app serves believers, pastors, and ministry leaders seeking religious and spiritual support.
Also known as Creed App · Lemon Tree Labs Inc
Investors · 3
Company profile
researched Aug 2026Creed is a consumer mobile application positioned as a Christian companion app for Bible study and prayer. Its central feature is a conversational assistant represented by a sheep character named Lenny, which users can engage by text or voice; the app states that responses are grounded in Scripture, with cited verses available to open and read, and that the assistant retains context from prior conversations. Alongside the conversational layer, Creed provides guided daily prayers, devotionals, a gratitude journal, a full Bible reader in the user's preferred translation, plain-language explanations of passages, and daily verses displayed on the device lock screen.
The company describes its material as anchored in the Bible, trained on the biblical text and validated against it, and says it supports all major Christian denominations. It also markets a separate set of tools for faith-based creators, including end-to-end AI-assisted content production (scripting, filming, editing, publishing), AI clipping of long-form sermons, podcasts and videos into short-form output for TikTok, Reels and Shorts, monetization through paid communities, digital courses and merchandise, and AI "digital twins" trained on a creator's own content and theology. Creed publishes a content journal ("The Creed Journal") with explainer essays on biblical topics such as lists of sins, the Ten Commandments, and Bible structure and length. The app is built and operated by Lemon Tree Labs Inc.
Business model
Creed distributes a free-to-download consumer app with a paid premium subscription tier; its FAQ addresses restoring premium subscriptions, accessing subscriptions on new devices, and purchasing gift subscriptions. A separate creator-facing line offers production, clipping, monetization and digital-twin services to Christian creators, with monetization framed around paid communities, digital courses and merchandise.
Consumer premium subscriptions, including gift subscriptions, on top of a free app tier; creator-side services and monetization tools form a second line.
Traction
The company reports more than 2 million people praying with Creed and a 4.9 App Store rating, and states that pastors, ministry leaders and everyday believers use the app.
Latest developments
The company publishes an ongoing editorial series, The Creed Journal, covering topics including sins and commandments and Bible facts, and markets an AI-enabled toolset for Christian creators spanning content production, clipping, monetization and digital twins.
▸Full profile — market position, technology, go-to-market, risks & controversies
Market position
A consumer faith-technology app combining AI conversation, prayer and Bible reading, with an adjacent services offering aimed at Christian creators.
Positions responses as scripture-grounded and verifiable through displayed verses, claims denominational breadth across major Christian traditions, uses a persistent-memory character companion rather than a generic chatbot, and states the product was built by engineers and theologians.
Technology
An AI conversational assistant that answers by text or voice with responses shaped by Scripture, described as trained on the Bible and validated against it, and returning linked verses. The assistant persona, Lenny, retains what users share across conversations. Supporting features include a multi-translation Bible reader, plain-language passage explanations and lock-screen verse delivery. Creator tools apply AI to content production, clipping long-form video into short-form formats, and building creator-specific "digital twins" trained on the creator's content and theology.
Go-to-market
Direct-to-consumer app distribution with a free download and in-app subscription upgrade, supported by App Store ratings and user reviews, an SEO-oriented editorial journal on biblical topics, and outreach partnerships with Christian creators via a dedicated creator-tools page and inbound contact form.
Everyday Christian believers, pastors and ministry leaders, plus faith-based content creators seeking audience growth and ministry monetization.
Risks & controversies
Public materials address safety-related questions including whether the AI is a real person, data privacy, suitability for children, and guidance for users in crisis, with a dedicated safety and crisis support policy.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with creed for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 8
primary sources listed
- creedusecreed.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does creed do?
- Creed is an AI Christian companion app offering scripture-grounded conversation, guided daily prayer, and a full Bible reader.
- Who are creed's investors?
- creed's investors include Anti, Bullpen Capital, Ulu Ventures.