CreatorDB

Market position

Positions itself as a comprehensive creator analytics database and intelligence source for influencer marketing, combining data infrastructure with in-house campaign execution; an investor in the Series A described the company as positioned to be a leading source of intelligence for the global creator economy.

Company-stated differentiators include first-party, proprietary data rather than licensed or resold data; engagement rates measured against active followers instead of raw follower counts; full audience demographic breakdowns on every API response with one schema across platforms; multi-year historical time series; and culturally native, in-market agency teams that operate in the creator's first language rather than nearshore or remote teams applying translated playbooks.

Technology

A proprietary crawling and scoring pipeline that continuously refreshes creator profiles across YouTube, Instagram and TikTok, reported as tracking over 10 million creators and 7 billion daily data points. Distinctive elements described by the company include engagement rate calculated against an active-follower denominator that filters out inactive accounts, bots and purchased followers; follower-authenticity scoring; audience demographic breakdowns by country, age range, gender and language; and 4+ years of historical follower and engagement time series exposed through a REST JSON API with a consistent schema across platforms. The company describes its offering as vertical AI infrastructure for influencer marketing, with campaign automation capabilities.

Go-to-market

Direct sales through booked strategy/intro calls and email for agency campaigns, a Calendly-based discovery booking flow, an application-only Data API programme, and a free creator search used as a top-of-funnel entry point. In-market, native-language teams handle creator outreach and negotiation locally.

Brands and marketing teams running global creator campaigns, and developers, data teams and ad-tech companies embedding creator analytics into their own tools and workflows. Named customers include Notion, AirAsia, 7-Eleven, Raid Shadow, Surfshark, Emma, AMD (for Acer), Wargaming, Gamania, Karat, Displate and Worldcoin.

Geography

Global coverage with strong representation in the US, UK, EU and Australia and particular depth in Asia. Native agency operations are described across Taiwan, Japan, Korea, Singapore, Hong Kong, Thailand, Vietnam, Indonesia, Malaysia and the Philippines, plus delivery in the US, UK and EU, with campaigns executed in 15+ languages. Press coverage lists Los Angeles, California as headquarters following the 2025 launch of US operations.

History

What began as a three-person passion project grew over roughly six years into a multinational operation of more than 100 people from over 20 countries speaking 15 languages. The company was bootstrapped and reached profitability within 17 months of operation. It built an initial base in Asia before launching US operations with a Los Angeles office led by Daniel Shi, previously of Remitly, Tencent and Amex Ventures, and closed an oversubscribed Series A round announced in September 2025.

Risks & controversies

Several performance and coverage claims — including profile counts, engagement-rate methodology and superlative market claims — originate from the company's own website and have not been independently verified in the available coverage. Reported creator coverage figures differ between company materials (30 million+ profiles) and Series A press coverage (over 10 million creators). The business also depends on continued access to data from third-party platforms such as YouTube, Instagram and TikTok.