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Craftable

Farmers Branch, US · Founded 2015 · 113 employees on LinkedIn · 3 known investors

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Craftable makes back-office management software for hospitality businesses, covering food and beverage, supplies, labor, and finance operations for restaurants and bars. Its platform helps operators handle purchasing, invoices, and inventory, serving more than 80,000 hospitality professionals.

Also known as Bevager · Foodager

Founders & leadership

Craftable was founded in 2015 by Sam Zats, Max Zats, and Jay Villafana.

SZSam Zats
Sam ZatsinCo-founder
MZMax Zats
Max ZatsinCo-founderHe has over 11 years of engineering leadership experience, including prior roles at LinkedIn and several startups, with expertise in distributed systems, database architecture, and AI integration for enterprise applications.
JV
Jay VillafanainCo-founderHe previously worked as a Senior Enterprise Account Executive focused on digital transformation in the hospitality and gaming sectors.

Investors · 3

Company profile

researched Aug 2026

Craftable provides cloud-based back-office software for hospitality operators, including full-service and limited-service restaurants, bars, hotels, resorts, casinos and food-and-entertainment concepts. The platform brings purchasing, receiving, inventory, recipe costing, accounts payable and financial reporting into a single system intended to replace spreadsheets, email-based ordering and manual invoice processing. Modules include intelligent ordering (consolidating vendor orders and flagging price discrepancies), inventory and recipe management (live stock visibility across departments and locations, barcode scanning via mobile app, transfers, plate costing against live vendor pricing, theoretical-versus-actual COGS tracking and menu engineering), AP automation (AI invoice capture, three-way matching to purchase orders, discrepancy flagging and approval routing) and dashboards covering food cost, labor and purchasing data.

Product components referenced by the company include Operator AI, Invoice AI and Crafti, along with Director, Books, Commissary, Analytics, Payments and Logbook areas documented in its learning center. Craftable also markets the Foodager and Bevager management systems for food and beverage operations. Mobile applications are offered for iOS and Android in two forms: a full-functionality Craftable app and an inventory-only app that supports barcode scanning for audits.

The company states it is SOC 2 compliant and SSO-ready, with more than 1,000 POS, EDI and API integrations; a third-party supplier profile cites over 60 live POS integrations and 5,000 supplier connections. Accounting integrations named in its documentation include QuickBooks Online and QuickBooks Desktop, and a customer case study references integration with M3.

Business model

Craftable sells subscription-based software to hospitality operators; its help center documents subscription tiers and implementation and training services. The platform is deployed across multi-unit restaurant groups, hotels and entertainment concepts, with buying centers spanning operations, finance, technology and accounting teams.

Traction

The company cites more than 10,000 operators over more than 10 years on its website, while a supplier profile cites more than 80,000 operators, over 60 live POS integrations and 5,000 supplier connections, with billions in annual transaction volume processed and more than $2 billion in annual customer savings. Reported customer outcomes include bartaco saving over $30,000 in food costs weekly with a 50% reduction in food cost variance, Jim's Steakout saving $500,000 in food costs and 640 labor hours in one year, Hôtel Swexan cutting inventory time 80%, The Adelphi Hotel saving 78 hours annually on AP, and Sugarfire Smokehouse lowering food costs 4.5%. Typical results are stated as 5% lower cost of goods, 50% less inventory time and 30% improvement on rogue spend.

Full profile — market position, technology, go-to-market, geography, history

Market position

Positions itself as an integrated hospitality back-office suite rather than a point solution for ordering or inventory alone, claiming use by more than 10,000 operators over more than 10 years; a supplier profile describes it as a leading cloud-based hospitality management solution serving more than 80,000 operators and processing billions in annual transaction volume.

Craftable's stated differentiation is combining purchasing, receiving, inventory, recipe costing, AP automation and financial reporting in one hospitality-specific platform, giving finance, operations and accounting teams a shared data set, and surfacing prescriptive guidance and variance alerts before costs reach the P&L rather than reporting after month end.

Technology

The platform links purchase orders, invoice data, physical counts, recipes and POS sales data to compute theoretical versus actual usage and variance in real time. AI components handle invoice processing, three-way matching of invoices to purchase orders, and price-drift alerts, while recipe costing auto-updates plate costs from live vendor pricing and batch recipes recalculate when inputs change. Menu engineering tools map items by margin and popularity and model portion or price changes. Delivery includes web, iOS and Android apps with barcode scanning for inventory audits, SOC 2 compliance, SSO support and integrations across POS, EDI, API and accounting systems.

Go-to-market

Direct sales led by demo requests from the company website, supported by customer case studies quantifying cost and labor savings, a public learning center with implementation and training material, and presence in hospitality industry channels such as a Hospitality Net supplier profile.

Full-service and limited-service restaurants, bars, hotels, resorts, casinos, and food-and-entertainment concepts, ranging from single-property hotels to mid-size and enterprise multi-unit groups. Named customers and partners include bartaco, Jim's Steakout, PopStroke, The Adelphi Hotel, Hôtel Swexan, Sugarfire Smokehouse, Kimpton Hotels & Restaurants, Hakkasan Group, Pyramid Global Hospitality, José Andrés Group, Marriott International, The Dinex Group and Sage Hospitality.

Geography

Headquartered in Farmers Branch, Texas, in the Dallas area, with customers cited across multiple U.S. states, including multi-unit chains operating in 7 to 14 states.

History

A third-party supplier profile states Craftable was founded in 2015 and is headquartered in Dallas, with the listed address in Farmers Branch, Texas. The company's website states it has served operators for more than 10 years. Samuel Zats is listed as CEO in a venture financing database entry.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Annual customer savingsJan 2026$2B
Average F&B cost reduction (customer data)Jan 20262-5%
FoundedJan 20152015
Live POS integrationsJan 202660 integrations
Operators servedJan 202610,000 operators
POS, EDI and API integrationsJan 20261,000 integrations
Security certificationJan 2026SOC 2 compliant, SSO-ready
Supplier connectionsJan 20265,000 connections
Typical improvement on rogue spendJan 202630%
Typical inventory time reductionJan 202650%
Typical reduction in cost of goodsJan 20265%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Craftable do?
Craftable is a cloud back-office platform for restaurants, hotels and bars covering purchasing, inventory, AP and reporting.
Who founded Craftable?
Craftable was founded by Sam Zats, Max Zats, Jay Villafana in 2015.
Who are Craftable's investors?
Craftable's investors include Blue Collective, Cleveland Avenue, Next Play Ventures.
Where is Craftable headquartered?
Craftable is headquartered in Farmers Branch, US.