Fundraising Fox
CPRWrap
Techstars '19Chattanooga, US · Founded 2016 · 3 employees on LinkedIn · 1 known investors
Find your way into CPRWrap
Sign up to see every warm intro you have to CPRWrap
- Paths you didn't know you had: your email and LinkedIn already hold routes to the CPRWrap team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
CPR Wrap is a wearable instructional aid that guides users through cardiopulmonary resuscitation steps during cardiac emergencies. The product serves members of the general public who may need to perform CPR.
Also known as CPR Wrap · CPRWrap Inc. · CPRWrap™ Aid
Founders & leadership
CPRWrap was founded in 2016 by Felicia Jackson.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026CPRWrap is a Chattanooga, Tennessee medical products company that sells a disposable CPR template, marketed as the CPRWrap Aid. The product is a non-woven fabric chest overlay packaged in a quick-open pouch; a rescuer places it on the chest of a sudden cardiac arrest victim and follows printed visual prompts covering the four steps of CPR recommended by the American Heart Association, including illustrations showing correct hand placement. The overlay incorporates a one-way valve mouth-to-mouth breathing barrier and a face shield for sanitary protection, and the company states the product is compatible with AED use.
The aid is offered in three sizes — adult (ages 8 and up), child (ages 1–8), and infant (12 months and under) — with an adult version printed bilingually in English and Spanish and the child and infant versions in English. Single infant units are listed at $12.99 and bulk cases of adult and child units at $625.00 and $525.00 respectively, with bulk quantities from 100 to 10,000 and custom orders available on request. Earlier descriptions put the per-kit price at $14.99. The company describes the item as a support tool that does not replace CPR training, and notes it is intended for use by people trained in CPR although certification is not required.
Founding story
Founder and CEO Felicia Jackson, a Chattanooga native and medical professional with over 20 years of experience in acute inpatient rehab, outpatient and home health care, created CPRWrap after her two-year-old son choked on a piece of candy during a family outing. Although CPR-certified and working in a hospital at the time, she froze and could not recall the steps; her husband intervened and saved their son. The experience led her to develop a product that would guide anyone through a cardiac or respiratory emergency. Jackson received an M.D. in Physical Therapy in 2013, graduated from the Launch of Chattanooga Entrepreneurial Academy in 2015 and the Colab Accelerator Program in 2016, and was named Chattanooga State College's Alumni of the Year in 2017.
Business model
Direct-to-consumer and bulk product sales of a physical single-use device through a Shopify-based online store, supplemented by a retailer/partner program, an affiliate program, gift cards, and a separate UK storefront with local shipping and pricing. Bulk pricing tiers target institutional buyers purchasing 100 to 10,000 units, and custom orders are handled on request.
Unit sales of disposable CPRWrap aids, priced per kit for individuals and per case for bulk and institutional purchasers, with multi-currency checkout (USD, CAD, AUD, GBP, EUR, JPY).
Traction
LaunchTN reported revenue of $70,000 with 22% year-over-year growth and two full-time employees plus three part-time sales reps as of January 2020, alongside $689,000 in capital raised. Named partners include CHI Memorial Hospital Cardiac Rehab, HCA Parkridge Hospital, the Chattanooga Police Department, Hamilton County Department of Education, Chattanooga State College, the Maryland Diaper Bank, and School Health. Media coverage spans Forbes, Inc. Magazine, Business Insider, Black Enterprise and regional outlets from 2018 through 2024.
Latest developments
The company is transitioning products to an updated design, with orders potentially shipping in either the newer or older version. It operates a dedicated UK store and has launched HEARTBEAT HEROES, a donation-funded initiative with Maternal World Health to distribute CPR tools to underserved families. The product was featured on Amazon Prime Video's "Buy It Now," and the most recent listed press coverage is a June 2024 founder profile in Shoutout Atlanta.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as more than a CPR mask by combining barrier protection with step-by-step visual guidance for untrained responders; a supporter quoted on the company site characterizes it as having no direct equivalent on the market. Recognition includes CHA Startup of the Year in Chattanooga, Urban League Emerging Business of the Year, a Nashville Entrepreneur Center pitch competition win, and selection into the Techstars Austin accelerator.
Rather than providing only a barrier mask, the product places printed step-by-step CPR instructions and hand-placement diagrams directly on a body-sized chest overlay, so guidance is visible at the point of care; the design is disposable, AED-compatible, size-specific for adults, children and infants, available bilingually, and made from non-woven material the company describes as eco-friendly.
Technology
A single-use, non-woven eco-friendly fabric overlay sized to the victim's body, with CPR instructions and hand-placement illustrations printed directly on the material, an attached one-way valve mouth barrier for rescue breathing, and a face shield. It is packaged in a compact easy-open pouch (3.5" x 3.5", 0.4–1.4 oz depending on size) and designed to remain compatible with AED use. Instructions can be translated into other languages for international distribution.
Go-to-market
Sales run through the company's own e-commerce site and a UK-specific site, backed by a retailer and partner channel and an affiliate program. The company has built institutional relationships with hospitals, public agencies and schools, and has used pitch competitions, accelerators, trade events such as EMS World Expo, extensive press coverage and founder-led storytelling for visibility; the product has also been featured on Amazon Prime Video's "Buy It Now."
The general public and non-medical bystanders who may need to perform CPR, particularly in the home, plus institutional buyers such as hospitals and cardiac rehab programs, police departments, school systems, colleges, and nonprofit distributors purchasing in bulk.
Geography
Headquartered in Chattanooga, Tennessee, with reported relocation of headquarters to Madison, Tennessee in 2022. Sells across the United States and internationally via multi-currency checkout and a dedicated United Kingdom storefront.
History
CPRWrap was founded on 17 October 2016 in Chattanooga and soft-launched the same year. It won CHA Startup of the Year in 2018 and exhibited at EMS World Expo that November. In January 2019 it was accepted into the Techstars Austin accelerator, and in 2019 it joined the Project Healthcare cohort at the Nashville Entrepreneur Center. The company won the Nashville Entrepreneur Center's Pitch for Good: Black Founders Edition competition in January 2021 and announced a national launch in August 2020. Coverage in February 2022 reported the CEO moving the headquarters to Madison, Tennessee. Later recognition includes the 2023 New Voices POWER PITCH and Capital One's 2023 Black Magic Reimagined.
Risks & controversies
The company states that CPRWrap is a support tool that does not replace CPR training and, while certification is not required to use it, the product is intended for people trained in CPR by professional personnel. Bulk adult, bulk child and infant listings on the site show back-in-stock notification prompts, and the ongoing product redesign means customers may receive either version.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 14
launches, deals, and filingsThe company operates an official CPRWrap UK website offering UK shipping and pricing, alongside multi-currency checkout in USD, CAD, AUD, GBP, EUR and JPY.
CPRWrap announced a partnership with Maternal World Health to launch HEARTBEAT HEROES, a donation-supported initiative distributing CPR tools to underserved families.
CPRWrap was listed among the 2023 Black Magic Reimagined winners; Afro Tech reported Black women entrepreneurs were awarded $100K in grant funding during the program.
Business Wire announced CPRWrap among the winners of the 2023 New Voices POWER PITCH sponsored by Entergy.
Nashville Inno reported that the CEO was moving the company's headquarters to Madison.
CPRWrap won the Nashville Entrepreneur Center pitch competition, Pitch for Good: Black Founders Edition, Up and Running Stage.
Partners named include CHI Memorial Hospital Cardiac Rehab, HCA Parkridge Hospital, the Chattanooga Police Department, Hamilton County Department of Education, Chattanooga State College, Maryland Diaper Bank and School Health.
CPRWrap announced its national launch of the disposable CPR template in adult, child and infant sizes, sold online at cprwrap.com.
Nashville Post reported CPRWrap among coverage of the Project Healthcare program's 2019 cohort opening gathering.
CPRWrap was accepted into the Techstars Austin mentorship accelerator program's 2019 class, one of three Chattanooga companies in the nine-company cohort.
CPRWrap won Startup of the Year honors in Chattanooga, as reported by the Times Free Press.
CPRWrap won the Urban League's Emerging Business of the Year award.
LaunchTN lists CPRWrap's founding date as 17 October 2016, with Chattanooga as its home city.
CPRWrap was soft-launched in 2016, after which founder Felicia Jackson gave two TEDx talks and auditioned for Shark Tank.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- CPRWrapcprwrap.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CPRWrap do?
- CPRWrap makes a disposable, illustrated chest overlay that guides untrained bystanders through the steps of CPR.
- Who founded CPRWrap?
- CPRWrap was founded by Felicia Jackson in 2016.
- Who are CPRWrap's investors?
- CPRWrap's investors include Techstars.
- Where is CPRWrap headquartered?
- CPRWrap is headquartered in Chattanooga, US.