Coviance
West Des Moines, US · Founded 2015 · Iowa corporation · 77 employees on LinkedIn · 1 known investors
Coviance is a cloud lending platform that automates home equity and HELOC origination for community lenders.
Also known as Coviance · LenderClose
Founders & leadership
Coviance was founded in 2015 by Omar Jordan.
Board
Investors · 1
Reported raises · per SEC filings
Form D private placements$14.3M disclosed across 5 rounds · 2018–2025
▶$1MraisedNov 2025 · 1 investors · Other TechnologyRule 506(b)
- Paul KirkbrideDirector
- Jenny VippermanDirector
- Samantha PaxonDirector
- Scott HoekmanDirector
- John FlynnDirector
- Omar JordanExecutive Officer
- Nick EvensDirector
- Offering amount
- $6M
- Amount sold
- $1M
- Minimum investment
- $1M
- First sale
- Oct 2025
- Incorporated
- Corporation, Iowa
- Federal exemptions
- 06b
▶$1MraisedAug 2024 · 1 investors · Other TechnologyRule 506(b)
- Samantha PaxonDirector
- Nick EvensDirector
- Omar JordanExecutive Officer, Director
- Jenny VippermanDirector
- Doug GlagolaDirector
- Kristopher KovacsDirector
- Scott HoekmanDirector
- Offering amount
- $10M
- Amount sold
- $1M
- Minimum investment
- $500K
- First sale
- Mar 2024
- Incorporated
- Corporation, Iowa
- Federal exemptions
- 06b
▶$1MraisedJun 2024 · 1 investors · Other TechnologyRule 506(b)
- DOUG GLAGOLADirector
- OMAR JORDANExecutive Officer, Director
- JENNY VIPPERMANDirector
- SCOTT HOEKMANDirector
- NICK EVENSDirector
- KRISTOPHER KOVACSDirector
- SAMANTHA PAXSONDirector
- Amount sold
- $1M
- Minimum investment
- $1M
- First sale
- Jun 2024
- Incorporated
- Corporation, Iowa
- Federal exemptions
- 06b
▶$10MraisedApr 2021 · 8 investors · Other TechnologyRule 506(b)
- Samantha PaxsonDirector
- Omar JordanExecutive Officer, Director
- Nick EvensDirector
- Stefanie RupertDirector
- Benjamin RempeExecutive Officer, Director
- Scott HoekmanDirector
- Kristopher KovacsDirector
- Offering amount
- $10M
- Amount sold
- $10M
- Minimum investment
- $100K
- First sale
- Feb 2020
- Incorporated
- Corporation, Iowa
- Federal exemptions
- 06b
▶$1.3MraisedMar 2018 · 7 investors · Other TechnologyRule 506(b)
- Omar JordanExecutive Officer, Director
- Scott HoekmanDirector
- Ben RempeExecutive Officer, Director
- Ryan GerhardyDirector
- Offering amount
- $1.3M
- Amount sold
- $1.3M
- First sale
- Mar 2018
- Incorporated
- Corporation, Iowa, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Coviance is a lending experience platform built specifically for home equity loan and HELOC lending. It targets community financial institutions — credit unions and banks — with software intended to compress the time between loan application and funding, positioning its customers to compete with non-bank lenders. The company is headquartered in West Des Moines, Iowa.
The core offering is a solution called Fast Track, composed of three applications spanning the borrower, lender and compliance sides of the loan. Borrower Engage provides a streamlined application with embedded collaboration intended to bring borrowers to a conditional offer in minutes. Lender Intelligence is a decision guidance engine used to accelerate loan approvals while maintaining compliance. Quick Close addresses the final stages of the lending cycle, with the platform positioned to support closing and funding in under a week when automated data and insight solutions such as automated valuation models are used and manual-intervention steps such as traditional valuation and title are excluded.
Business model
Coviance sells its cloud-based home equity and HELOC lending automation platform to financial institutions, which deploy it as a hosted service rather than on-premise software. The company positions the cloud delivery model as reducing IT costs, removing hardware requirements, providing automatic software updates and scaling with loan volume.
Traction
Coviance cites a 20% improvement in loan pull-through, a 10% decrease in application drop-off and a 36% increase in productivity, attributed to a 2022 independent research study by MarketWise Advisors, LLC together with Coviance data and analytics. It has published customer case studies featuring lending executives at credit unions and banks and reports five consecutive years on the Inc. 5000 list.
Latest developments
Coviance has published a State of Home Equity Report with state-level market data, a Midwest market briefing webinar, and announced five consecutive years of inclusion on the Inc. 5000. It is scheduled to appear at the Iowa Credit Union League Annual Convention, September 16-18, 2026.
▸Full profile — market position, technology, go-to-market, geography
Market position
Coviance positions itself as a specialist in home equity and HELOC origination for community financial institutions, framing rising home equity demand (as homeowners retain low-rate first mortgages) and competition from non-bank lenders as the market backdrop for its product.
The platform is purpose-built for home equity and HELOC lending rather than general loan origination, and emphasizes speed — conditional offers in minutes and clear-to-close in days — achieved through automated data and valuation integrations, while stating that customers do not need to change lending policy to adopt it.
Technology
The platform is delivered as a cloud-based, browser-accessible service with security controls for borrower and loan data, automatic updates and elastic scaling with loan volume. Functional components include a borrower-facing application and collaboration workflow, a decision guidance engine for approvals and compliance, and closing/funding workflow tooling. It integrates instant data providers, including automated valuation models (AVM), to replace manual steps in the origination process.
Go-to-market
The company markets through product demos, published customer case studies, webinars, podcasts (Coviance Connect), research content such as its State of Home Equity Report and state-level market briefings, and presence at industry events including the Iowa Credit Union League Annual Convention.
Community lenders — credit unions and community banks — offering home equity loans and HELOCs, with users spanning mortgage services, consumer lending and residential mortgage functions.
Geography
Headquartered in West Des Moines, Iowa; content and events referenced include U.S. state-level home equity market reporting and a Midwest market briefing.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Coviance for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsCoviance announced it had been included on the Inc. 5000 list for five consecutive years.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Coviancecoviance.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Coviance do?
- Coviance is a cloud lending platform that automates home equity and HELOC origination for community lenders.
- Who founded Coviance?
- Coviance was founded by Omar Jordan in 2015.
- Who are Coviance's investors?
- Coviance's investors include Next Level Ventures.
- How much funding has Coviance raised?
- Coviance has disclosed $14.3M raised across 5 rounds.
- Where is Coviance headquartered?
- Coviance is headquartered in West Des Moines, US.