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Cootoh
Techstars '24Las Vegas, US · Founded 2023 · 4 employees on LinkedIn · 1 known investors
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Cootoh is an on-demand marketplace that matches customers with vetted private chefs for events, seasonal stays, and in-home meal prep. It offers all-inclusive pricing covering meal planning, groceries, preparation, and cleanup for occasions ranging from casual dinners to Michelin-grade experiences.
Also known as Cootoh, Inc. · Cootoh, LLC
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Cootoh operates a full-service chef platform that connects households and businesses ("Platform Users") with independent professional chefs for in-home, accommodation and office chef services. Chefs arrive with groceries, cook on site, and leave clients with dishes for the week or a served occasion; the offering spans casual daily meals, Michelin-star style dining experiences, special-occasion catering and cooking classes. Cootoh's stated responsibilities are limited to logistics, menu planning and chef procurement, with the chef services themselves performed by chefs who are explicitly not employees, agents or franchisees of the company.
The service bundles an initial consultation on preferences, dietary needs and event details, personalized menu creation, ingredient sourcing (including any specialized equipment), in-home preparation and kitchen clean-up. Bookings can be made through the platform, and recurring programs such as Weekly Meal Service treat each visit as a separate booking. Membership tiers include a part-time table-service-only option (one to five days a week of in-home service), a full-service tier covering daily meal preparation, dinner service and kitchen cleanup, and a flexible on-demand tier for bookings at a home, office or venue, including special events.
Business model
Cootoh acts as an intermediary marketplace rather than the service provider: it facilitates connections between platform users and independent chefs, handling logistics, menu planning and chef procurement, while chefs deliver the cooking. The company operates both consumer-facing membership subscriptions and one-off/on-demand bookings, and it sources inbound customer inquiries in part from lead-generation platforms including Thumbtack, Bark, NextDoor and Meta.
Revenue is generated through paid memberships/subscriptions and per-booking service fees. Members activate a "Cootoh Wallet" on the platform from which service and ingredient costs are deducted against the wallet balance, with receipts provided. Memberships can be cancelled at any time, with refunds available for cancellations made at least seven days before an event; cancellations with less notice may incur a fee equal to 50% of the service fee.
Traction
Cootoh participated in the Las Vegas startup ecosystem, curating a menu for guests at a StartUp Vegas ScaleUp event marking the start of StartUp Week Las Vegas in November 2023.
Latest developments
The company's U.S. privacy policy was last revised on February 20, 2025, and covers account creation, bookings, payments and SMS communications across its websites, mobile applications and services.
▸Full profile — market position, technology, go-to-market, geography
Market position
Cootoh positions itself as an intermediary for vetted private chef services covering the full cycle from meal planning and grocery shopping to cooking and kitchen clean-up, offered through membership tiers as well as flexible on-demand bookings.
The model combines chef vetting and matching with a structured trial period across multiple chefs, advance custom menus, a prepaid wallet with receipts for service and ingredient costs, text-message-based rescheduling and cross-location booking, and cancellation flexibility with refunds up to seven days before an event.
Technology
Cootoh runs a web and mobile application platform through which users register accounts, request and book chef services, receive menus in advance, manage scheduling and rescheduling, and fund a wallet used to pay for services and ingredients. The platform also supports SMS communications for appointment reminders, menu updates and promotions, and is updated on an ongoing basis by the company.
Go-to-market
Customer acquisition combines direct sign-up through cootoh.com with inbound leads from third-party lead-generation and social platforms such as Thumbtack, Bark, NextDoor and Meta, plus email and SMS marketing to opted-in users. Prospective members go through a discovery conversation and are then matched with up to four vetted chefs for a trial period, each providing one full service with personalized menus, after which feedback on food, personality and hospitality fit is used to keep one or more chefs in the client's rotation.
Households and businesses seeking private chef services, including individuals and families wanting recurring weekly or daily in-home meal preparation, hosts of special occasions and dinner services, and office or venue-based bookings. Services are offered to users in the United States and are not directed at individuals under 18.
Geography
Services are offered in the United States, with the company's privacy policy expressly scoped to U.S. users and a Las Vegas area contact telephone number; the company also took part in a Las Vegas startup community event.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as Cootoh.
Timeline · 1
launches, deals, and filingsCootoh, alongside Lowtail Libations, curated a special menu for guests at the StartUp Vegas ScaleUp event kicking off StartUp Week Las Vegas.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cootoh do?
- Cootoh is a platform that matches households and businesses with independent private chefs for in-home meal prep and dining.
- Who are Cootoh's investors?
- Cootoh's investors include Techstars.
- Where is Cootoh headquartered?
- Cootoh is headquartered in Las Vegas, US.