Consumeourinternet
1 known investors
A blog publishing articles about consumer internet, social media, startups, and investing. It is run by Creator Ventures, an early-stage venture firm focused on consumer internet founders.
Also known as Consume Our Internet
Founders & leadership
Board
Investors · 1
Company profile
researched Aug 2026Consume Our Internet is a written publication covering consumer internet, social media, startups and venture investing. It is published by Creator Ventures, an early-stage venture firm whose partners are Sasha Kaletsky (Managing Partner) and Caspar Lee (General Partner), and Kaletsky is the author of the large majority of posts. The newsletter is distributed to subscribers' inboxes on roughly a monthly cadence and is also readable on the web.
Content consists of analytical essays on consumer technology and creator-economy themes, typically 2-9 minutes' reading length. Published pieces include "The Death of the Creator (and Rebirth of the Creator Economy)" (July 2022), "The Live Content Death Zone" (January 2023), "The AI Barbell in Social Media" (January 2023), "Why Selling to Creators is Hard: The Unholy Trinity" (March 2023), "Interactive avatars: The face as the next interface" (June 2024), "Filling a leaky bucket: what determines the importance of churn" (August 2024), "ReelShort and the rise of dramaslop" (January 2025), "Product-personality fit" (September 2025), "The ChatGPT Moment for Marketing" (October 2025), "Consumer AI's ARPU problem" (May 2026) and "Consumer agents are the next big thing" (July 2026). The publication also serves as a channel for firm announcements, such as the May 2025 post announcing Creator Ventures Fund II.
The blog is hosted on beehiiv, a newsletter software company that Creator Ventures lists in its portfolio. It moved to the consumeourinternet.com domain in January 2023, having previously been published under a different URL.
Founding story
The publication is authored by Creator Ventures partners Sasha Kaletsky and Caspar Lee and is described as the firm's writing outlet.
Business model
The publication is operated as a free, subscription-based newsletter and blog attached to Creator Ventures; readers subscribe by email. It functions as the writing arm of the venture firm rather than a standalone commercial product, and no paid tiers or advertising are described.
Traction
The site lists a continuing stream of published essays from 2022 through 2026 and offers an email subscription; no subscriber, traffic or revenue figures are disclosed.
Latest developments
Recent posts include "The ChatGPT Moment for Marketing" (October 2025), "Consumer AI's ARPU problem" (May 2026) and "Consumer agents are the next big thing" (July 2026), the latter addressing consumer AI ARPU and human-enabled agents. In May 2025 the blog announced Creator Ventures Fund II, a $45m early-stage fund targeting consumer internet founders.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
It is the writing and content channel of Creator Ventures, positioning the firm as a commentator on consumer internet, AI-native consumer products and the creator economy.
Posts are written from the perspective of practising early-stage investors in consumer internet, combining thematic frameworks (such as the "AI Barbell" in social media and an intensity-versus-structure matrix for live content) with commentary on specific companies and formats.
Technology
The newsletter and website run on beehiiv, a newsletter software platform that is also a Creator Ventures portfolio company.
Go-to-market
Distribution is by email subscription with monthly issues, supported by web publishing at consumeourinternet.com, links from the Creator Ventures website, and sharing by the authors on Twitter and LinkedIn.
Readers interested in consumer internet, social media, the creator economy and venture investing, including founders building consumer and social applications and other investors.
Geography
Published online to an email subscriber base; no specific offices or locations are stated.
History
The blog was publishing by mid-2022 and in January 2023 announced that its URL had changed to consumeourinternet.com while remaining hosted on beehiiv; it continued publishing through 2025 and into 2026, with posts dated as recently as July 2026.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsA post on the blog announced Creator Ventures Fund II, a $45m fund to continue the firm's work as an early-stage partner to consumer internet founders.
$45M source ↗
The newsletter announced that its URL had changed to consumeourinternet.com, while remaining hosted on beehiiv, a Creator Ventures portfolio company.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Consumeourinternetconsumeourinternet.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Consumeourinternet do?
- Consume Our Internet is a newsletter and blog on consumer internet, social media, startups and investing, published by Creator Ventures.
- Who are Consumeourinternet's investors?
- Consumeourinternet's investors include Creator Ventures.