Constructcrm

Construct CRM is an AI-powered, end-to-end customer lifecycle software platform for the building products and materials industry. Its core product is a CRM and field service management (FSM) system for residential and commercial contractors that building products distributors and manufacturers private-label under their own brands, plus a companion order management layer called Gateway that sits on top of the distributor's existing ERP. Beyond contact management, the contractor-facing product covers quoting and estimating, ordering, field service management, project and delivery tracking, order templates and reordering, automatic order quantity calculation, and real-time delivery or pickup tracking; billing and accounting are explicitly out of scope and handled through third-party integrations. The platform also supports collaboration with distributor branch staff on takeoffs and quote building, attachment of live material quotes to sales estimates, and instant roof estimating in select markets using property data.

On the distributor side, Gateway is intended to make embedded eCommerce practical for branch staff and contractors, with instant material quotes, takeoffs and templates enriched with property intelligence and measurement data, catalog tooling including an AI product-information-management data finder, fuzzy search, item grouping by color and size and automatic substitution of brand and generic accessories, and analytics on online ordering adoption at branch and user level. Construct CRM states that it integrates with all major ERPs and provides a turn-key digital playbook including a learning management system, organization-wide training and ongoing support at no additional cost. Financial capabilities include embedded point-of-sale consumer installment financing, discounted card and e-ACH payment processing, and contractor payment of distributor invoices inside the platform.

The company is headquartered in Delray Beach, Florida, and is led by co-founder and CEO Santo J. Leo. It describes itself as the first software platform to offer distributor- and manufacturer-branded CRMs for residential and commercial contractors. It also operates RoofEdgeCRM.com, described as an agentic-run CRM offered directly in markets where no nearby white-label distributor partner exists.

Founding story

Santo J. Leo is identified as CEO and co-founder. He has described the company's stated mission as democratizing access to high-quality software by bringing its cost to zero, arguing that contractors, independent distributors and manufacturers should not be priced out of competitive tools and that software revenue should come from outcomes rather than access.

Business model

Distributors and manufacturers white-label the platform and pay Construct CRM on an outcome-based basis — the company states there are no license or transaction fees and that partners pay only when the platform generates profitable orders. Because distributor partners fund the product, the CRM and FSM software is free to contractors, including training and support. Some ancillary capabilities are chargeable: the company said it expected to make property data available nationwide for an additional fee in markets without a distributor partner.

Outcome-based fees paid by distributor and manufacturer partners tied to profitable orders generated through the platform, rather than software license fees, seat fees or transaction fees; contractor-side software is provided at no cost. Related monetized flows include digital estimating, payments and financing volume, and an additional fee for nationwide property data in unpartnered markets.

Traction

The platform was reported live across more than 150 branches in the United States serving over 30,000 exterior contractors, with free CRM and FSM software described as accessible to the entire U.S. roofing, siding and exteriors industry. The company reported surpassing $10 million in monthly online material sales earlier in the year and said it was on pace to end the 2026 roofing season at an annualized run rate of more than $1 billion in sales, with millions in monthly digital estimating, payments and financing volume. Its training team was said to be onboarding more than 100 contractors per month, and the company forecast that more than 100,000 contractors would have access to distributor-branded CRMs by 2027.

Latest developments

In March 2026 Construct CRM announced two financial-infrastructure integrations: on March 4 it integrated U.S. Bank's Avvance point-of-sale lending product into its white-label software, giving more than 30,000 roofing contractors the ability to embed home improvement installment loans of up to 84 months into estimates and proposals with soft credit checks and contractor payment within 48 hours; and on March 18 it announced a partnership with Nashville-based ERP-native payment platform Payra to unify net terms, COD and embedded e-ACH payments across distributor counters and contractor CRM workflows, with next-day funding and in-platform payment of distributor invoices. The company also announced that free CRM and FSM software had become available to the entire U.S. roofing, siding and exteriors industry, and said it planned to launch its first HVAC CRMs in the fall as part of an expansion into LBM, HVAC, electrical, plumbing, paint and landscaping.