Confirmit

Market position

Confirmit/Forsta positions itself as a provider serving 2,500 brands and cites leader placement in a Forrester Wave evaluation for Text Mining and Analytics Platforms. Within the market research and customer experience arena, its technology was described by its acquirers as underpinning sophisticated insights programs, complementary to Dapresy's reporting software.

The company emphasizes combining a single platform for collecting and connecting experience data with applied AI, industry domain expertise, and in-house delivery, support and success teams rather than software alone.

Technology

A cloud platform for collecting and connecting experience data, with survey and digital feedback capabilities, reporting and data visualization (Reportal), text mining and analytics, and AI features including automated summaries, recommendations and agentic AI. Infrastructure runs on Microsoft Azure with hosting locations across multiple regions, and the vendor profile lists certifications and compliance areas including SOC 2, ISO 27001 and GDPR, plus single sign-on and multi-factor authentication support.

Go-to-market

Direct enterprise sales supported by "speak with an expert" consultations, industry-specific solution packaging, and content marketing through ebooks, webinars and blogs. Growth has also come through acquisition and consolidation with adjacent research and CX software businesses.

Enterprise brands and insights professionals, including market research, customer experience and employee engagement practitioners and consultants; industry-specific solutions target retail, insurance, banking and financial services, technology, restaurants, hospitality, automotive, entertainment, travel and utilities organizations.

Geography

Headquartered in Oslo, Norway, with product hosting and service locations listed in Australia, Canada, Germany, the United Kingdom and the United States; Asia Pacific operations were expanded via the Dapresy Asia acquisition. Acquirer Forsta is headquartered in London, United Kingdom.

History

Confirmit was founded in 1996 and based in Oslo, Norway. In February 2020 Verdane Capital acquired the company and announced plans to merge it with Dapresy, a data visualization reporting business in its portfolio; Ken Ostreng was CEO of Confirmit at the time and Tobi Andersson was CEO of Dapresy. Confirmit also expanded its Asia Pacific operations through the acquisition of Dapresy Asia. On 10 March 2021 Forsta, headquartered in London, acquired Confirmit from Verdane; Forsta acquired FocusVision on the same date and later acquired HelloIgnite in August 2022. The confirmit.com domain now operates under the Forsta brand.