Concepts

Concepts is a sketching, note-taking and design application built around an infinite canvas on which every stroke is stored as an editable, scalable vector. The vector-raster hybrid engine renders pencils, pens, wire and custom brushes that respond to pressure, tilt and velocity, while Nudge, Slice and Select tools allow any element to be moved, reshaped, restyled or removed without redrawing. Color selection uses COPIC palettes licensed from Too Corporation alongside RGB and HSL wheels, and the canvas supports multiple paper types, custom grids, automatic or manual layering, masks, shape recognition and adjustable shape guides, live snap, line smoothing and real-world scale and measurement.

The app handles import of JPG, PNG, PSD, PDF, AI and native .concepts files by drag-and-drop, camera, clipboard or file manager, and exports whole drawings, artboards or selections to PDF, PNG, PSD, SVG, DXF (AutoCAD) and JPG for handoff to tools such as Procreate, Sketchbook, AutoCAD and Adobe applications. Additional features include reusable vector object libraries, moveable artboards, a customizable tool wheel or tool bar, team sharing of libraries, palettes and brushes, iCloud Drive storage on iOS, and an automatic Presentation Mode for live sketching with clients or virtual whiteboarding alongside conferencing apps such as Zoom. Some capabilities — custom brush libraries, object packs, Presentation Mode — remain iOS-only, and the company states that platform parity across iOS, Windows, Android and ChromeOS is in progress. The company publishes a beginner drawing course and tutorial material to support new users.

Business model

Freemium software distributed through consumer app stores and, for teams, by direct download. A free tier provides the infinite canvas, unlimited drawings, a starter set of tools, paper and grid types, the full COPIC/RGB/HSL color wheels, five layers and JPG export. Paid access is sold either as a cross-platform Pro subscription or as platform-locked one-time purchases, with organizational licensing offered separately.

Pro subscriptions at $4.99 per month or $29.99 per year unlock 200+ libraries, services and features across iOS, Android, ChromeOS and Windows after a 7-day free trial. One-time purchases ranging from $1.99 to $39.99 unlock the Essentials bundle (selection and editing tools, infinite layers, shape guides, custom brushes, custom grids and PNG/PSD/SVG/DXF export) plus separately sold brush packs, object packs and PDF features, limited to the platform of purchase. Team licensing is $10 per license per month or $100 per license per year with self-service billing, re-assignable licenses, multiple admins and priority support; enterprise agreements add manual billing, security audits and personalized support; qualifying educational institutions receive free licenses.

Traction

The Google Play listing reports more than 5 million downloads, a 4.8 rating from 24.1 thousand reviews (and a 4.6 rating from 11.6 thousand reviews shown in a separate device-specific breakdown), while the App Store listing shows a 4.7 rating from 26 thousand ratings and a #170 position in Graphics & Design.

Latest developments

The Google Play listing shows an update dated 2026-07-10 for release 2026.6, described as improving Gallery performance for folders containing many drawings and resolving stability issues and bugs in the Layers menu, account sign-in screens and the Selection tool. The company states it is working toward cross-platform feature parity and a unified file format.