Coinrule
YC S21London, GB · Founded 2018 · 7 employees · Hiring · 5 known investors
Coinrule provides automated cryptocurrency trading bots that execute buy and sell strategies on crypto exchanges without requiring coding. Users can create custom trading strategies or use pre-built rules, and run demo trades to test performance.
AI & Machine LearningCrypto & Web3FintechSaaSCrypto / Web3TradingAIStocksUnited KingdomEuropePartly Remote
Founders & leadership· Y Combinator alumni (S21)
Coinrule was founded in 2018 by Gabriele Musella, Oleg Giberstein, and Zdeněk Höfler.
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Gabriele Musellain𝕏CEO Co-FounderGabriele Musella holds degrees from the Polytechnic of Milan and has been a visiting scholar at MIT. He has held roles at major financial institutions and technology companies including UBS Bank, Nokia, Lloyds Bank, and Vodafone, and has been CEO and co-founder of Coinrule since 2018.
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Oleg Gibersteinin𝕏Co-Founder & COOHe previously held banking and risk positions at Citigroup and worked on startup ecosystem development with the Portland Trust.
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Zdeněk Höflerin𝕏Co-founder, CTOZdeněk Höfler is a full-stack engineer with over 20 years of experience building and leading platform development across design, infrastructure, and operations. He has worked in fintech, cybersecurity, and trading infrastructure.
Investors · 5
The YC application· Summer 2021 batch
Coinrule YC Demo Day Pitch (S21) - Coinrule Automates Your Crypto and Stocks Investments
Startup Pitches
Images
Competitors · 7
by search overlap
Coinbase402 shared keywordsCoinbase is a cryptocurrency exchange platform that offers trading, custody, and financial services for cryptocurrencies, stocks, derivatives, and prediction markets to consumers, institutions, and developers. The company operates a full-stack infrastructure including secure custody, liquidity services, stablecoin infrastructure, and global settlement rails.
Kraken399 shared keywordsKraken 360 Investments provides capital and launch infrastructure to blockchain protocols in pre-token and early post-token phases, offering custody, staking, treasury, and liquidity services alongside fundraising support.
TradingView390 shared keywordsTradingView is a charting platform and social network used by over 100 million traders and investors worldwide to analyze and trade across global financial markets. The platform provides tools for technical analysis, market data, and community collaboration for retail and institutional traders.
Crypto377 shared keywordsCrypto.com operates a regulated all-in-one financial app where users can buy, trade, earn, and spend cryptocurrencies, stocks and ETFs, and prediction market contracts, plus a self-custody onchain wallet with DeFi access. It serves retail and institutional investors globally, with equities and prediction markets offered to US users under SEC and CFTC regulation.
Good Crypto251 shared keywordsGoodCrypto (goodcryptoX) is a crypto trading app for spot, perpetual, RWA, and prediction markets that lets traders automate strategies (DCA, Grid, Sniper) with advanced order types across 30+ centralized exchanges and AMM/perp DEXs. It also offers real-time portfolio tracking across 204 exchanges and 15+ blockchains, a non-custodial MPC wallet, and a native utility token (GOOD) with revenue sharing and fee discounts.
3Commas234 shared keywords3Commas provides automated crypto trading software that lets users build, backtest, and run trading bots (such as DCA, Grid, Signal, and futures bots) across connected exchanges like Binance, Coinbase, Kraken, and OKX. It serves crypto traders ranging from hobbyists to professionals, and offers an AI-driven platform for creating and optimizing trading strategies.
CoinTracker221 shared keywordsCoinTracker is crypto portfolio tracking and tax software that syncs wallets and exchanges to generate IRS-ready tax forms.
Companies competing with Coinrule for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- COINRULE LIMITED
- Company number
- 11265766
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 20 Mar 2018
- Registered office
- Coldbath Square, 1 Coldbath Square, London, EC1R 5HL
- Nature of business (SIC)
- 63990 — Other information service activities n.e.c.
- Accounts
- last made up to 31 Mar 2026 · next due 31 Dec 2027
- Confirmation statement
- last made up to 11 May 2026 · next due 25 May 2027
Current officers · 3
- Oleg Giberstein — director, appointed 20 Mar 2018
- Zdenek Hofler — director, appointed 10 Oct 2018
- Gabriele Musella — director, appointed 20 Mar 2018
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Coinrule do?
- Coinrule provides automated cryptocurrency trading bots that execute buy and sell strategies on crypto exchanges without requiring coding. Users can create custom trading strategies or use pre-built rules, and run demo trades to test performance.
- Who founded Coinrule?
- Coinrule was founded by Gabriele Musella, Oleg Giberstein, Zdeněk Höfler in 2018.
- Who are Coinrule's investors?
- Coinrule's investors include CV VC, Kube VC, NZVC, Urban Innovation, Y Combinator.
- Where is Coinrule headquartered?
- Coinrule is headquartered in London, GB.