CMI Partners (MooMooz)
Seoul, KR · 1 known investors
Moomooz operates an online shopping mall that includes an open marketplace where individual third-party sellers list and sell products, with the company acting as an intermediary rather than the seller of those items. It also runs a trust management center for consumer protection and dispute handling.
Also known as (주)무무즈 · Moomooz · MooMooz · 무무즈
Founders & leadership
Investors · 1
Company profile
researched Aug 2026CMI Partners operates MooMooz (무무즈), a Korean online commerce platform focused on kids, family and lifestyle products aimed at millennial parents. The storefront organizes merchandise into categories such as kids & family apparel, baby goods, lifestyle sections and curated edits (including its own labels MooMooz Essential and Collectique), alongside promotional areas such as hot deals, flash discounts, off-season and season-off sales, and a live-commerce section with replayable live shopping broadcasts. Brand onboarding is a recurring merchandising theme, with newly listed brands promoted through coupon packs and percentage discounts, and new members offered a member-only coupon pack.
The platform combines direct retail with an open marketplace: some products listed on the site are sold by individual third-party sellers registered with MooMooz, in which case the operating company acts as a communications-sales intermediary rather than the party to the transaction and states it does not assume responsibility for those marketplace listings or transactions. For consumer protection and safe transactions the company runs a trust management center and applies a separate dispute-handling procedure; purchase-safety/escrow service through Toss Payments is offered to buyers at checkout.
The corporate entity is registered as (주)무무즈 with a business registration number of 638-86-00129 and a mail-order sales registration number of 2021-Seoul-Jung-gu-1061, headquartered on the 8th floor at 47 Namdaemun-ro 5-gil (Bukchang-dong), Jung-gu, Seoul. Customer support operates a phone line (1600-7346) on weekdays 10:00-17:00 with 1:1 consultation for weekends and holidays, plus separate service and partner inquiry addresses.
Business model
MooMooz sells kids, family and lifestyle products through its own online mall while also hosting a marketplace (open market) in which third-party sellers list and sell their own products, with the company positioned as an intermediary for those items. Merchandising leans on brand onboarding, seasonal and off-season promotions, discount and unlimited-use coupons, gift-with-purchase offers, and live commerce broadcasts that remain available as replays.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positions itself as a curated e-commerce and lifestyle guide for kids and family categories, aggregating external brands and its own labels such as MooMooz Essential and Collectique.
Combination of expertly curated family and kids brands, in-house private labels, live commerce with replay access, and a trust management center with a defined dispute-resolution process for marketplace transactions.
Technology
A consumer e-commerce storefront with membership and coupon issuance, live-commerce broadcasting and replay, third-party seller listings, and checkout backed by Toss Payments escrow for purchase safety.
Go-to-market
Direct-to-consumer online sales via moomooz.co.kr, supported by new-member coupon packs, brand-specific launch and seasonal promotions, live shopping events, an Instagram-style follow channel (moomooz_kr) for news and discounts, and a partner/brand onboarding inquiry channel for new sellers.
Millennial parents shopping for family-friendly products, including children's and baby clothing, indoor wear, family coordinated apparel and lifestyle goods.
Geography
Headquartered in Jung-gu, Seoul, South Korea, with the storefront operating in Korean for the domestic market.
Risks & controversies
As the operator of an open marketplace, the company states it is a communications-sales intermediary and not the seller for third-party listings and disclaims responsibility for those products, transaction information and transactions, leaving related disputes to a separate handling procedure.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 5
primary sources listed
- CMI Partners (MooMooz)moomooz.co.kr · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CMI Partners (MooMooz) do?
- Korean e-commerce platform MooMooz sells curated kids, family and lifestyle brands to millennial parents.
- Who founded CMI Partners (MooMooz)?
- CMI Partners (MooMooz) was founded by Eunju Lee.
- Who are CMI Partners (MooMooz)'s investors?
- CMI Partners (MooMooz)'s investors include Atinum Investment Co. Ltd..
- Where is CMI Partners (MooMooz) headquartered?
- CMI Partners (MooMooz) is headquartered in Seoul, KR.