Clout Kitchen
Founded 2024 Β· 46 employees on LinkedIn Β· 9 known investors
Clouted operates a "Virality Engine" that uses AI agents to produce and distribute native short-form video clips at scale across social and paid channels, drawing on a network of video editors and creators. It serves brands and artists in entertainment, music, gaming, and tech, optimizing distribution based on real-time performance data.
Also known as Clout Kitchen
Investors Β· 9
Also in the syndicate Β· 7
Company profile
researched Aug 2026Clout Kitchen is a consumer AI company that builds creator-powered interactive experiences in gaming and pop culture, with operations in Los Angeles and Manila. Its first product, Backseat AI, is an in-game companion for League of Legends co-built with content creator Tyler "Tyler1" Steinkamp. Described as Riot-compliant, the tool coaches players in real time β advising on champion picks and item purchases β using an AI voice clone of a favorite creator.
The company has since moved beyond gaming toward AI clones for celebrities, creators and musicians. Through custom-built apps, a creator can delegate social accounts to Clout Kitchen's system, which adopts their voice, engages with fans and edits videos from past footage, allowing the creator to focus on their craft. Company leadership has stated that the gaming companion product was shut down because running an AI companion was not cost-feasible at the time, and that falling large-language-model costs and improved reasoning have since made digital twins easier to build at consumer scale.
The team of roughly 16 includes former creators, DJs and professional players; co-founder Marcel Feldkamp previously ran the creator side at United Talent Agency.
Compiled by commissioned research from 7 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 5
launches, deals, and filingsAs part of its pivot to music, Clout Kitchen signed artists including Bbno$ and is running a new gaming and music festival in Manila.
The company shut down its gaming AI companion product, citing that the cost of running an AI companion was not economically feasible, and pivoted toward music and creator digital twins.
Seed funding to grow the team, establish a US office, and build out a shared internal tech stack for future creator-powered game companion apps and experiences.
$4.5M source β
Early access testing began for Backseat AI, an in-game League of Legends companion co-built with Tyler "Tyler1" Steinkamp; the product reached over 45,000 waitlist signups.
AppWorks led the company's pre-seed round in December 2023, prior to the seed round with a16z SPEEDRUN and Peak XV Partners.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 7
primary sources listed
- Clout Kitchen Raises $4.45M in Seed Round | The SaaS Newsthesaasnews.com Β· web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Clout Kitchen do?
- Clout Kitchen builds AI-powered digital twins and interactive experiences for creators and artists in gaming and music.
- Who are Clout Kitchen's investors?
- Clout Kitchen's investors include AppWorks Ventures, Theory Forge Ventures.