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CloudGuide
Techstars '18Barcelona, ES · Founded 2013 · 4 employees on LinkedIn · 2 known investors
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CloudGuide is a Barcelona-based app offering official multimedia audio guides for museums and tourist sites worldwide.
Also known as CLOUDGUIDE, SL
Founders & leadership
CloudGuide was founded in 2013 by Olga Plets.
Investors · 2
How we know: Alpana Ventures's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026CloudGuide operates a mobile application that aggregates official content from museums, monuments, historical sites and other cultural heritage attractions into a single app, removing the need for visitors to install a separate app for each venue. The app provides professionally produced audio guides, multimedia tours with video and image galleries, indoor and outdoor maps, multilingual content, visitor information such as opening hours and event agendas, ticketing, and offline access to downloaded tours. Gamified and social features include quizzes and scavenger hunts, notes, tags and favourites, ratings and reviews, postcards and social sharing.
Sites covered include the Eiffel Tower (France), the Sagrada Familia (Spain), Stonehenge (United Kingdom), the Victoria and Albert Museum (United Kingdom), the Vienna State Opera (Austria), the Museum of Science (USA) and the Atomium (Belgium). The company states the app carries content coming directly from the cultural heritage sites themselves. Distribution is through the Apple App Store and Google Play, where the app is listed as free with in-app purchases. The company's website is structured around two audiences, institutions and end users. An update described on Google Play in October 2025 added a revised home screen, easier access to saved tours and an AI feature intended to guide visits.
Business model
CloudGuide distributes a free consumer mobile app that carries in-app purchases, while addressing cultural institutions as a separate audience through its website; institutions supply the official content presented in the app, and the app also offers ticketing.
The app is listed as free with in-app purchases on both the Apple App Store and Google Play, and includes ticketing functionality.
Traction
The Google Play listing reports more than 100,000 downloads, and the app claims over 1,000 sites across 13 countries. The iOS listing shows a 2.4 out of 5 average rating from 63 ratings, with recent reviews criticising app stability, offline download behaviour and playback controls; the company responds publicly to such reviews.
Latest developments
An app update published on 31 October 2025 introduced a redesigned home screen, simplified access to a user's tours, and a new AI feature to guide visits.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
CloudGuide positions itself as a single aggregated app for official cultural-site content, in contrast to venues publishing individual standalone apps.
Technology
A multi-platform consumer mobile application for iPhone, iPad and Android that supports pre-downloaded offline tours as well as streaming playback, multimedia audio/video tours, multilingual content, indoor and outdoor maps, and, as of an October 2025 update, an AI feature to guide visits.
Go-to-market
Consumer acquisition runs through the Apple App Store and Google Play listings, supported by editorial mentions such as a travel and culture app recommendation from Time Out Magazine, while content partnerships are formed directly with cultural heritage sites that supply official material.
Tourists, sightseers and culture-focused travellers on the consumer side, and cultural institutions such as museums, monuments, historical sites and parks on the supply side.
Geography
The company is based at Calle Valencia 231, 08007 Barcelona, Spain, and the app states coverage of over 1,000 sites in 13 countries, including venues in France, Spain, the United Kingdom, Austria, the United States and Belgium.
Risks & controversies
User reviews on the Apple App Store from 2023 and 2024 report crashes when connectivity is lost, a dependence on an internet connection despite pre-downloading tours, limited audio coverage at some locations, absent continuous-play and track navigation controls, and frequent prompts for ratings and other tours; the app's iOS rating stands at 2.4 out of 5 across 63 ratings.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsCloudGuide published an app update on Google Play featuring a smarter home screen, easier access to saved tours, and a new AI feature to guide visits.
The app store listings state that CloudGuide is a recommended travel and culture app by Time Out Magazine.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- CloudGuidecloudguide.me · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CloudGuide do?
- CloudGuide is a Barcelona-based app offering official multimedia audio guides for museums and tourist sites worldwide.
- Who founded CloudGuide?
- CloudGuide was founded by Olga Plets in 2013.
- Who are CloudGuide's investors?
- CloudGuide's investors include Alpana Ventures, Techstars.
- Where is CloudGuide headquartered?
- CloudGuide is headquartered in Barcelona, ES.