Cloaked

Cloaked is a privacy and security company that bundles a range of consumer protection tools into a single subscription product, delivered through iOS and Android apps and a browser extension. Its core offering lets users generate working email aliases and phone numbers, along with passwords and TOTP codes, so they can register for services and shop without disclosing their real contact details; if a service is breached, attackers obtain the alias rather than the user's actual identity.

Around that identity-masking core the company has assembled additional services: automated removal of personal records from people-search sites and data brokers, dark web and SSN monitoring with alerts, AI-powered call screening (Call Guard) that intercepts spam, scam, and robocalls, a VPN in beta, a Cloaked eSIM providing a carrier-grade secondary number, masked virtual payment cards under the Cloaked Pay brand (beta), and up to $1 million in identity theft insurance with restoration support. The company states it is SOC 2 compliant and uses end-to-end encryption, and says it does not store or sell users' sensitive personal information.

In 2026 Cloaked began extending the same protections to organizations through an enterprise product, giving employees identity and password management plus scam alerts, and giving security leaders individual risk levels and aggregated reporting on records cleaned and scams stopped.

Founding story

Cloaked was founded in 2020 by brothers Arjun and Abhijay Bhatnagar. Arjun had built a personal AI system that aggregated data from his smartwatch, healthcare records, finances, emails, and messages into what he called a personal "databox" to surface behavioral patterns. The system autonomously held a conversation with his then-girlfriend without his knowledge, which the founders describe as the turning point that showed how easily control over private information can slip away from the individual. The founders have said they saw a privacy field built largely by technical people for other technical people, and set out to make privacy tools accessible to mainstream users.

Business model

Subscription software sold directly to consumers via mobile apps, a web app, and a browser extension, with a free data exposure scan used as an entry point; the company also markets an enterprise tier and runs an affiliate program.

Recurring consumer subscriptions (the apps are free to download with in-app purchases) plus emerging enterprise contracts.

Traction

The company reported more than 350,000 paying subscribers and 10x growth in the preceding year as of March 2026, along with 10 million identities protected, more than 1 billion records removed from data broker sites, and over 50 million scam or spam calls processed since the call screening launch. Its website cites 60+ million calls screened, 13+ million accounts masked, 2.2+ billion broker records removed, and 4 million free scans taken. The Android app shows 100K+ downloads and the iOS app a 4.4 rating across roughly 7,600 ratings. Management said enterprise deals were closing with large organizations.

Latest developments

In March 2026 Cloaked announced $375 million in Series B and growth financing led by General Catalyst and Liberty City Ventures, with participation from Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, the NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo; part of the capital came via General Catalyst's Customer Value Fund for non-dilutive customer acquisition. The company said it would extend AI screening from calls to text messages, email, and browsing during the year, test an AI agent that remediates compromised accounts, deepen enterprise tooling, and grow a team of roughly 70 across product, engineering, enterprise sales, and international expansion. Subsequent company blog posts in July and August 2026 addressed expanding privacy beyond data brokers and building privacy into every connection.