CLO

Market position

CLO Virtual Fashion describes CLO as the leading 3D fashion design software, used by individual designers, small businesses and large fashion industry players seeking a digital workflow spanning concept, design, manufacturing, marketing, fitting and styling. Cited practitioner examples include use in Paris Fashion Week production with ANREALAGE, where runway production was reported as accelerated by 80% by compressing a six-month sample cycle into five weeks, and a designer reporting that more than 60% of patterns are modeled and adjusted in the software.

The company frames its advantage around long-running garment simulation research — over two decades of R&D — producing what it describes as true-to-life 3D garments and 100% accurate digital samples, combined with an interconnected product suite spanning design (CLO), asset management and collaboration (CLO-SET), a digital fashion marketplace (CONNECT) and consumer virtual fitting. It also emphasizes an interface intended to be familiar and easy to use.

Technology

The product centers on physically based garment simulation that renders true-to-life 3D clothing in real time, supporting automatic pattern-piece generation from sketches drawn on an avatar, prepared pattern blocks, and material simulation accurate enough for drape-sensitive fabrics. Complementary technology includes CLO-SET for centralized 3D asset management and collaboration, a CLO viewer, and an AI chatbot for support. A user-developed, open-sourced CLO-to-Blender integration plugin connects the software to external animation pipelines.

Go-to-market

Distribution is self-serve and sales-assisted in parallel: individuals and students can subscribe online and begin a 14-day free trial, while Enterprise and Academic customers are routed through a contact-sales process with demos, implementation packages and training. Community and education channels support adoption, including webinars, tutorials, community forums, user stories from practitioners and educators, and an annual User Summit. Partnerships with other fashion technology companies and an open-sourced CLO-to-Blender integration plugin built by a user extend the workflow ecosystem.

Fashion designers and apparel product development teams, spanning students, hobbyists, freelancers, self-employed individuals and one-person companies, academic institutions embedding the software into curricula, and enterprise apparel brands and manufacturers. Users cited include independent designers, 3D specialists and educators, and e-commerce merchandising teams.

Geography

The company operates internationally, serving a global user community with an English-language site and localized entry points. It opened an office in Ho Chi Minh City to strengthen Southeast Asia operations, and its 2026 User Summit is set for Bengaluru, India. Investors named in its 2024 funding round, Atinum Investment and IMM Investment, are the round's leads.

History

The company describes over two decades of research and development in accurate garment simulation. Newsroom items record the opening of a Ho Chi Minh City office to strengthen Southeast Asia operations, a partnership with nine fashion technology companies focused on 3D design, and, in December 2024, the completion of a strategic growth funding round led by Atinum Investment and IMM Investment to fund strategic acquisitions and further product development. Software releases continue, with version 2026.1.224 posted in August 2026, and a 2026 User Summit is scheduled in Bengaluru.