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Clippd
2 known investors
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Clippd is an AI-powered golf app that tracks and analyzes player performance across on-course and practice activities, providing data-driven insights on skills, trends, and areas for improvement. It serves golfers and coaches seeking performance analytics and personalized training direction.
Also known as Clippd Ltd
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Clippd is a sports-technology company operating a performance data platform for golfers and coaches. The product captures and analyses shot-level data both on and off the course, combining swing, shot and practice information from multiple devices and sources to produce performance metrics intended to reveal a player's individual profile and inform practice and on-course decisions. The company positions its work around the absence of a universal set of standard performance metrics in golf.
Alongside its player- and coach-facing tools, Clippd operates as the data platform supporting college golf in the United States, publishing scores, results and rankings for hundreds of programs and thousands of tournaments each year through Scoreboard powered by Clippd. Its stated aim is to centralise golfer data, apply AI-driven analysis and provide personalised insights, supporting premium subscriptions, team licences and partner integrations.
Founding story
According to investor materials, the concept was ideated on the Rye golf course by founders Ed Crossman and Piers Parnell, and the company was founded in 2016.
Business model
Clippd operates a subscription software platform for golf data serving both players and coaches. It offers enterprise solutions for teams and professional tours alongside a business-to-consumer offering for amateur and leisure golfers, and provides a data platform underpinning US college golf scoring, results and rankings.
Revenue is generated from subscription software, with enterprise and team licences for programs and tours, a consumer subscription tier, and partner integrations via a secure API.
Traction
Clippd's data platform supports US college golf, publishing scores, results and rankings for hundreds of programs and thousands of tournaments each year. Investor materials cite partnerships with the PGA and NCAA, endorsements from players and tour providers, and continued growth. A company data profile lists 21-50 employees with 24 staff across 11 departments.
Latest developments
Clippd worked with Aegasis Labs to re-architect data ingestion around an event-driven pipeline, build a governed analytics warehouse, introduce MLOps practices, and deliver two production analytics/algorithm modules, including a progress and recommendations module using machine-learning pipelines to detect trends, forecast improvement and surface coaching insights. Automated testing, CI/CD workflows and monitoring were also introduced.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Clippd operates in golf performance analytics, competing in a market alongside golf data and coaching products such as Arccos, Awesome Golf and Me & My Golf, with adoption among college programs, professional tours and consumer golfers.
Clippd's positioning rests on a proprietary set of golf performance metrics and data models that address the lack of a universal standard for measuring individual golf performance, an accumulated data asset spanning shot-level and practice data, and endorsement and adoption among golf stakeholders including professional and college programs.
Technology
The platform unifies shot-level, sensor and practice data using a normalised analytical model covering golf events, shots, rounds and player profiles, with batch and streaming feature pipelines for metrics such as shot and round difficulty, consistency and benchmark comparisons. Machine-learning models produce interpretable performance and progression scores. The engineering stack described includes Python (Pandas, scikit-learn), SQL, dbt, Airflow, MLflow and Great Expectations; AWS services including S3, Lambda, Glue/Athena or Redshift and Step Functions; Docker, Kubernetes and Terraform; BI tooling; and GitHub Actions for CI/CD. A separate profile lists web-side technologies including Webflow, Cloudflare, Stripe, PHP and PrestaShop.
Go-to-market
The company sells through subscription offerings aimed at individual golfers and coaches, enterprise arrangements with teams and professional tours, and partnerships with golf bodies and brands including the PGA, NCAA, Me & My Golf, Arccos and Awesome Golf. Its college golf scoreboard product supports distribution across US college programs.
Amateur and leisure golfers, coaches, college golf programs, teams, and professional tours and golf organisations.
Geography
Headquartered in London, England, United Kingdom, with a United States presence led by a Managing Director for Clippd USA and a college golf data footprint across US college programs.
History
The company was founded in 2016 by Ed Crossman and Piers Parnell. It built out a golf performance data platform and Scoreboard powered by Clippd for college golf, established partnerships with organisations including the PGA and NCAA, and is backed by venture investor EDGE. Following venture funding reported at more than $10 million, Clippd engaged Aegasis Labs as an AI and cloud engineering partner to redesign data analytics modules, add machine-learning pipelines, and ship two new analytics/algorithm modules to production.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsA development partner's case study states Clippd secured over $10 million in venture funding, which it used to expand its performance data platform and analytics capabilities.
$10M source ↗
Clippd engaged Aegasis Labs as an AI and cloud development partner to re-architect data ingestion, build machine-learning pipelines, deliver two production analytics/algorithm modules, and introduce automated testing, CI/CD and monitoring.
Investor portfolio page states Clippd has partnered with organisations including the PGA and the NCAA, and works with players and brands in the space such as Me & My Golf, Arccos and Awesome Golf.
Scoreboard powered by Clippd supports college-level golf, publishing scores, results and rankings for hundreds of programs and thousands of tournaments, and continues to roll out across US colleges.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Clippd – Universal Platform for Golfers - Aegasis Labsaegasislabs.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Clippd do?
- Clippd is a London-based sports-tech company running a subscription golf performance data platform for players and coaches.
- Who founded Clippd?
- Clippd was founded by Piers Parnell.
- Who are Clippd's investors?
- Clippd's investors include Edge VC, Oxford Investment Opportunity Network (OION).