Clever Girl Finance

Clever Girl Finance is a financial education platform for women, founded by Bola Sokunbi, that delivers self-paced online courses, articles, podcast and video content, downloadable worksheets and calculators, one-on-one mentor calls, and community spaces. The core curriculum follows a six-part roadmap: adjusting money mindset, getting organized, budgeting and saving, paying off debt, building wealth through investing, and planning for credit, insurance, career growth and side hustles. The platform advertises more than 30 free, bite-sized courses accessible through a free account with no credit card required, alongside savings challenges and a book club.

Beyond the course platform, the company publishes a blog organized by categories such as budgeting and saving, money mindset and wellness, debt and credit management, investing and wealth building, career strategy, and business and side hustles. It also produces the Clever Girls Know podcast and a YouTube channel, runs Money Accountability Live Sessions, offers 1-on-1 coaching, publishes a book series, and conducts audience research including a Women & Money survey. The site additionally markets financial education licensing to organizations.

Founding story

Bola Sokunbi, a Certified Financial Education Instructor and author, created Clever Girl Finance to give women financial education she says she wished she had when learning to budget, save, pay off debt and invest. She drew on lessons from her mother and her own experience saving money and building wealth.

Business model

Core financial education — courses, worksheets, mentor calls and community access — is offered free of charge without credit card sign-up or upsells. Adjacent offerings include a book series sold through the company's shop, 1-on-1 coaching, live accountability sessions, and financial education licensing for organizations.

The website indicates monetization outside the free course platform through book sales, paid one-on-one coaching, and licensing of its financial education to organizations.

Traction

The website states the platform is trusted by more than 120,000 women and offers over 30 free courses, with published member testimonials describing debt payoff and savings milestones. The founder is described as a six-time bestselling author of the Clever Girl Finance book series.

Latest developments

Recent activity includes the release of Clever Girl Millionaire as the newest title in the Clever Girl Finance book series, publication of a Women & Money survey covering 591 respondents and a study of Black women's experiences with money and debt, Money Accountability Live Sessions, and a financial education licensing offering for organizations. In 2025 the company received the Wellbeing Award for Financial Wellbeing from Affinity Federal Credit Union.