Classic Football Shirts

Classic Football Shirts, operated by Classic Football Company Limited, is a Manchester-headquartered retailer specialising in football shirts, including vintage and reissue kits as well as current-season product. The business sells internationally, with reported revenue split across the UK, Europe and rest-of-world markets.

For the financial year ended 30 June 2023, the company reported turnover of £24,470,680, up 25.6% from £19,472,959 the prior year, with gross profit of £15,456,037, operating profit of £5,568,661, profit before tax of £5,468,405, profit after tax of £4,524,157 and retained earnings of £15,680,392. In its financial statements the company describes itself as the market leader in its sector of the industry.

Business model

The company sells football shirts and related products directly to consumers, generating revenue across the UK, continental Europe and international markets, and has begun adding physical retail locations alongside its online channel.

Retail sales of football shirts and related merchandise through online and physical store channels.

Traction

Turnover grew 25.6% year over year to £24.47 million in the financial year ended 30 June 2023, while profit before tax more than doubled to £5.47 million from £2.00 million and profit after tax rose to £4.52 million from £1.54 million.

Latest developments

In May 2024, Classic Football Company Limited secured a $38.5 million investment from The Chernin Group, marking a change in the company's ownership structure. The company subsequently expanded into the United States, opening its first US store in Miami in November 2024.