Clarity
London, GB · Founded 2022 · 39 employees on LinkedIn · 14 known investors
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Clarity (formerly Anecdote) builds customer experience tools with an emphasis on compliance, data privacy, and security. The company focuses on delivering measurable results while adapting its products to specific regions.
Also known as Anecdote · Onclarity
Founders & leadership
Clarity was founded in 2022 by Abed Kasaji, Pavel Kochetkov, and Pavel Kotchetkov.
Investors · 14
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Also in the syndicate · 5
Company profile
researched Aug 2026Clarity is an AI-powered customer experience (CX) and voice-of-customer (VoC) platform aimed at companies operating in highly regulated environments. The product combines agentic customer service that auto-resolves repeat support tickets and routes conversations to the right team, AI agents that draft or suggest answers grounded in a customer's own knowledge base, a voice-of-customer module that consolidates chats, reviews, surveys, sales and support interactions and social channels to surface themes, sentiment and alerts, and an Agent QA module that scores conversations. The platform is organised around a four-stage loop of listen, understand, respond and act, with the stated aim of resolving the root causes of recurring issues rather than only closing tickets.
Compliance and safety features are central to the positioning: enterprise-grade encryption, SOC 2 compliance, GDPR and regional standards such as PDPL, HIPAA compliance, role-based and fully logged access, plus guardrails including confidence thresholds, validators, limits, approval policies, audit logs and escalation to humans when confidence is low. Human-in-the-loop options include draft-first/approve-send workflows and policy-based approvals such as refunds above a set threshold. For banking, healthcare and government use cases the company describes fraud detection, flagging of high-risk interactions and escalation workflows. Agents are multilingual and operate across chat, email, WhatsApp and social channels.
The company was formerly named Anecdote and rebranded to Clarity alongside a $12 million funding round announced in September 2025.
Founding story
Clarity was founded in 2022 by Abed Kasaji (Co-founder and CEO) and Pavel Kochetkov (Co-founder and CTO), both described in press coverage as alumni of Careem. The company began as Anecdote with the goal of helping companies understand their customers, and later broadened its scope from visibility into feedback to acting on it.
Business model
Clarity sells an enterprise SaaS customer experience platform, spanning customer service automation, AI agents, voice-of-customer analytics and agent QA, with website conversion driven by demo requests rather than self-serve sign-up.
Traction
Clarity reports 5.4x year-on-year revenue growth and average monthly growth of over 20% in 2025. Named customers and partners include OpenAI, Booking.com, Grubhub, Careem, STC, Tabby, Saudi Electric and Calo, and the company says it was chosen by OpenAI to surface insights from customer conversations. Website case-study figures reference brands with 20 million monthly customers, 126 million global subscribers and 700 million weekly active customers.
Latest developments
In September 2025 Clarity announced a $12 million round led by Prosus Ventures with STV AI Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Race Capital, Propeller, Tech Invest Com and angels from OpenAI and Google, rebranded from Anecdote to Clarity, and said it would use the proceeds to expand go-to-market and applied-AI teams in New York, London and Riyadh. The company is also building out a partner and BPO ecosystem and marketing AI safety guardrails and an Agent QA product.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a compliance-first alternative to CX automation tools, emphasising guardrails, auditability and human oversight for industries where errors carry regulatory or reputational cost. Its investor Prosus Ventures cites deployment across portfolio companies including OLX Europe, iFood and Dubizzle, and frames the opportunity as the market for customer experience intelligence.
Company materials emphasise unification of support automation, knowledge-grounded AI agents and feedback analytics in a single system to close the feedback loop; AI agents trained on customer-specific knowledge rather than generic responses; and built-in compliance, fraud detection and human-in-the-loop review designed for regulated industries.
Technology
AI agents grounded on a customer's approved knowledge base, NLP models that classify unstructured feedback and detect sentiment, watermark-free response validation via strict tooling, validators and confidence thresholds, and "SASM" guardrails. Data is encrypted in transit and at rest with role-based, logged access.
Go-to-market
Direct enterprise sales via "request a demo" and "talk to an expert" motions, supported by a partner ecosystem the company is building, including BPO partnerships and a "become a partner" programme. Following its 2025 raise, the company said it was expanding go-to-market and applied-AI teams in New York, Riyadh and London.
Enterprises in highly regulated or high-stakes sectors, including finance and banking, healthcare, government and telecoms, as well as large consumer internet and marketplace brands with high support volumes.
Geography
Headquartered in London with offices in New York and Riyadh, operating globally and working as a fully distributed team; the careers page references at least two days a week in the London office and access to WeWork locations worldwide.
History
Founded in 2022 as Anecdote. In September 2025 the company announced a $12 million funding round led by Prosus Ventures and simultaneously rebranded from Anecdote to Clarity, positioning itself as a full customer experience platform covering customer service, AI agents and insights.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe company said it would use the new funding to grow its go-to-market and applied-AI teams across New York, Riyadh and London.
Clarity announced $12 million in new funding led by Prosus Ventures, with participation from STV AI Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com, Race Capital and angels from OpenAI and Google.
$12M source ↗
Alongside the funding announcement, the company changed its name from Anecdote to Clarity, reflecting a shift from customer feedback visibility to a full customer experience platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
Clarity Systems announces seed round led by LMnT Ventures to tackle returns fraud with AI technology — Retail Technology Innovation Hubretailtechinnovationhub.com · Aug 2026
Clarity Systems Raises $4.4M to Target Retail Returns Fraud | citybizcitybiz.co · Aug 2026▸Research sources · 8
primary sources listed
- Clarityonclarity.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Clarity do?
- Clarity is an AI customer experience and voice-of-customer platform built for regulated industries.
- Who founded Clarity?
- Clarity was founded by Abed Kasaji, Pavel Kochetkov, Pavel Kotchetkov in 2022.
- Who are Clarity's investors?
- Clarity's investors include Prosus Ventures, Sukna Ventures, Phaze Ventures, Tech Invest Com, Wamda Capital, Humba Ventures, LMNT Ventures, Propeller Inc. and 1 more.
- Where is Clarity headquartered?
- Clarity is headquartered in London, GB.