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Cladwell
500 GlobalFounded 2013 · 7 employees on LinkedIn · 1 known investors
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Cladwell is a smart closet and AI stylist app that gives daily outfit recommendations based on a user's wardrobe and the weather forecast, helping people build a "capsule wardrobe" of mix-and-match pieces. It is aimed at consumers who want to get more use out of their existing clothes and simplify getting dressed.
Founders & leadership
Cladwell was founded in 2013 by Blake Smith, Chris Merchich, Erin Flynn, and Frank Dreste.
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Blake Smith
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Chris MerchichCo Founder, Head of Fashion & Customer Success2012–2016Chris Merchich co-founded and scaled a technology-driven business to $1M ARR and has over 13 years of experience in digital transformation, product strategy, and cross-functional program management at startups and enterprises including 10k Humans and Differential. He is co-founder and CEO of Cladwell, an AI-powered outfit recommendation app for personal wardrobes.
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Erin FlynnCo-Founder and CEOErin Flynn co-founded and is CEO of Cladwell, an AI-powered personal styling app. She previously co-founded Canopi, an influencer marketing network, grew a fashion blog into a media brand featured in partnerships with major retailers and publications, and led marketing strategy for E.W. Scripps and local media operations.
Investors · 1
500 Globallisted by 500 GlobalPalo Alto · $150K
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
Frequently asked questions
- What does Cladwell do?
- Cladwell is a smart closet and AI stylist app that gives daily outfit recommendations based on a user's wardrobe and the weather forecast, helping people build a "capsule wardrobe" of mix-and-match pieces. It is aimed at consumers who want to get more use out of their existing clothes and simplify getting dressed.
- Who founded Cladwell?
- Cladwell was founded by Blake Smith, Chris Merchich, Erin Flynn, Frank Dreste in 2013.
- Who are Cladwell's investors?
- Cladwell's investors include 500 Global.