Who founded Cladwell?

Cladwell was founded by Blake Smith, Chris Merchich, Erin Flynn, Frank Dreste in 2013.

Who are Cladwell's investors?

Cladwell's investors include 500 Global.

Cladwell

Founded 2013 · 7 employees on LinkedIn · 1 known investors

Find your way into Cladwell

87 people in our graph share verified history with the Cladwell team — schools, employers, funds. One of them is your warm intro.

Koda Wangunlockedknows Erin Flynn · together at The Huffington Post (overlapped)

knows the team · via Christian Brothers University

×2knows the team · via The Huffington Post

×6knows the team · via Macy's

knows the team · via Weight Watchers

knows the team · via Hillsdale College

Cladwell is a smart closet and AI stylist app that gives daily outfit recommendations based on a user's wardrobe and the weather forecast, helping people build a "capsule wardrobe" of mix-and-match pieces. It is aimed at consumers who want to get more use out of their existing clothes and simplify getting dressed.

AI & Machine Learning Consumer Retail Tech

Founders & leadership

Cladwell was founded in 2013 by Blake Smith, Chris Merchich, Erin Flynn, and Frank Dreste.

Blake Smith

Chris Merchich inCo Founder, Head of Fashion & Customer Success2012–2016Chris Merchich co-founded and scaled a technology-driven business to $1M ARR and has over 13 years of experience in digital transformation, product strategy, and cross-functional program management at startups and enterprises including 10k Humans and Differential. He is co-founder and CEO of Cladwell, an AI-powered outfit recommendation app for personal wardrobes.

Erin Flynn inCo-Founder and CEOErin Flynn co-founded and is CEO of Cladwell, an AI-powered personal styling app. She previously co-founded Canopi, an influencer marketing network, grew a fashion blog into a media brand featured in partnerships with major retailers and publications, and led marketing strategy for E.W. Scripps and local media operations.

Frank DresteinFounder

Investors · 1

500 GlobalSan Francisco · $150K

Frequently asked questions

What does Cladwell do?: Cladwell is a smart closet and AI stylist app that gives daily outfit recommendations based on a user's wardrobe and the weather forecast, helping people build a "capsule wardrobe" of mix-and-match pieces. It is aimed at consumers who want to get more use out of their existing clothes and simplify getting dressed.
Who founded Cladwell?: Cladwell was founded by Blake Smith, Chris Merchich, Erin Flynn, Frank Dreste in 2013.
Who are Cladwell's investors?: Cladwell's investors include 500 Global.