Cityrow was founded by Helaine Knapp, Ashley Keith in 2014.

Who are Cityrow's investors?

Cityrow's investors include Gaingels, Siesta Ventures, The Fund, Torch Capital.

How much funding has Cityrow raised?

Cityrow has disclosed $260K raised across 1 round.

Where is Cityrow headquartered?

Cityrow is headquartered in New York City, US.

Cityrow

New York City, US · Founded 2014 · 4 known investors

Find your way into Cityrow

Paths you didn't know you had: your email and LinkedIn already hold routes to the Cityrow team. We find them for you
2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

CityRow offers a fitness app and connected rowing machines with a library of 2,000+ on-demand and live workouts, including rowing, yoga, strength, and endurance classes led by instructors. The app tracks real-time performance, supports programs and challenges, and connects to various rowing machines (including Concept2 rowers with a PM5 monitor) for at-home consumer fitness.

Consumer Sports Tech Wellness & Fitness

Founders & leadership

Cityrow was founded in 2014 by Helaine Knapp and Ashley Keith.

Helaine Knapp Founder & CEO2012–2024Helaine Knapp founded CITYROW in 2014, a fitness platform and franchise that was acquired by WaterRower in 2024. She previously worked in B2B SaaS and now advises founders and leadership teams on growth and strategy.

Ashley Keith FounderAshley Keith joined CITYROW in 2014 as COO before moving into her current role in 2019. She previously spent several years in media and marketing, including Group Director of Activation at UM WW, Senior Success Manager at Salesforce Marketing Cloud (formerly Buddy Media), multiple roles at Universal McCann, and an account executive position at Allison & Partners.

Investors · 4

Gaingelslisted by GaingelsNew York · $200K – $500K

How we know: gaingels.com · Not right? Tell us

Siesta Ventureslisted by Siesta Ventures

How we know: Siesta Ventures's portfolio page · Not right? Tell us

The FundreportedAustin · $50K – $250K

How we know: the VCSheet dataset · Not right? Tell us

Torch CapitalreportedNew York · $750K – $1.5M

How we know: a partner's Signal profile · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$260K disclosed across 1 round · 2015

▶$260KraisedApr 2015 · 8 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Helaine KnappExecutive Officer

Offering amount: $1M
Amount sold: $260K
Minimum investment: $25K
First sale: Feb 2015
Incorporated: Limited Liability Company, Delaware, 2014
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Cityrow do?: CityRow offers a fitness app and connected rowing machines with a library of 2,000+ on-demand and live workouts, including rowing, yoga, strength, and endurance classes led by instructors. The app tracks real-time performance, supports programs and challenges, and connects to various rowing machines (including Concept2 rowers with a PM5 monitor) for at-home consumer fitness.
Who founded Cityrow?: Cityrow was founded by Helaine Knapp, Ashley Keith in 2014.
Who are Cityrow's investors?: Cityrow's investors include Gaingels, Siesta Ventures, The Fund, Torch Capital.
How much funding has Cityrow raised?: Cityrow has disclosed $260K raised across 1 round.
Where is Cityrow headquartered?: Cityrow is headquartered in New York City, US.