Ciphersports
2 known investors
Cipher Sports Technology Group builds data-driven sports prediction models using AI, machine learning, and simulation, delivering forecasts and betting content across 70+ data models. It operates consumer sports-betting brands and offers B2B data solutions for operators in the US, Australia, and UK markets.
Also known as Cipher Sports · Cipher Sports Technology Group · Cipher STG
Founders & leadership
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Cipher Sports Technology Group is a technology and predictive analytics company serving the online sports betting and iGaming sectors. It builds proprietary machine-learning and simulation models in-house and uses them to power both consumer-facing brands and business-to-business products. Its consumer portfolio includes Dimers, a US-focused sports betting news, tools and analysis platform launched in mid-2020; Dimers Pro, a subscription product covering major betting markets across the global sporting schedule; an AI product trained with reinforcement learning techniques aimed at identifying inefficiencies in sportsbook odds; and Stats Insider, an Australian predictive analytics and data-led sports content site established in 2018. The company has also described Fantasy Insider and Convertr as brands under management.
On the B2B side, Cipher sells to sportsbooks, online casinos, fantasy operators, media and publishing companies, broadcasters, and sports leagues and teams. Offerings include API integration of its analytics models, embeddable betting widgets, affiliate partnerships, automated content partnerships covering game previews, predictions and evergreen SEO content, white-label affiliate websites, and access to its US state-level affiliate marketing licences. In March 2023 it launched Convertr, a customer analytics and data-matching platform built in partnership with ASX-listed IXUP, which lets media companies, sports leagues and betting operators securely match and analyse customer data sets without exposing underlying records to one another; the product is described as holding ISO/IEC 27001 information security certification.
The company describes a team of data scientists and machine-learning specialists applying academic research, AI and simulation techniques to sports event modelling across more than 20 sports and leagues.
Founding story
Co-founded by Australians Adam Fiske (CEO), Katie Prowd (COO), Darryl Woodford (CTO) and Nick Slade (CCO). The company was formed by merging two businesses, bringing together four co-founders with backgrounds in sports betting, operations, data science and content; Woodford holds a doctorate examining gambling regulation.
Business model
Cipher operates a hybrid consumer and B2B model: owned consumer brands monetised through affiliate relationships with sportsbooks and through paid subscriptions (Dimers Pro), alongside licensed data, content and technology sold to operators, media companies, and leagues and teams.
Revenue sources described include subscription products, sports betting affiliate marketing (supported by US state affiliate licences), content and widget partnerships with publishers, and B2B data/API and platform licensing; for Convertr, commercial arrangements are described as a fixed fee or a variation of the CPA model between partners.
Traction
Company materials cite a network of more than 25 million, coverage of 20+ sports and leagues, 25,000+ sports events and 75,000+ pieces of content, and 70+ betting models. Partnerships include Advance Local (from early 2022, extended in August 2023 to Syracuse.com, NYUP.com, SILive.com and GulfLive.com), Betfair via statsinsider.com.au, and Unibet via Dimers.
Latest developments
In August 2023 Cipher extended its partnership with US publisher Advance Local into additional markets, including a relaunched GulfLive.com, positioning for New York online casino legalisation. Earlier in 2023 it launched Convertr with IXUP and said it was finalising two product launch partners.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a provider of content and data solutions to the online sports betting and iGaming industries, with brands described as leading in their niches (Dimers in the US, Stats Insider in Australia); it was shortlisted for the Sports Affiliate of the Year award at the 2022 SBC Awards North America.
Emphasises in-house-built predictive models across a wide sports catalogue, combined consumer-brand and B2B distribution, US state affiliate licensure, and — for Convertr — two-way data-matching insights for both partners while preserving privacy and security controls.
Technology
Proprietary predictive analytics built by an in-house data science team, including more than 70 sports betting models, machine learning and reinforcement learning techniques, and large-scale event simulation; the company cites more than 260 million event simulations per year and forecasts for over 26,000 events annually. The Convertr platform uses encrypted data-matching so each partner sees only insights derived from its own customer data.
Go-to-market
Direct partnerships and integrations with media publishers and betting operators (for example Advance Local, Betfair and Unibet), affiliate marketing through owned and white-label consumer sites, industry event presence such as SBC Summit North America, and subscription sales to consumers.
Sports bettors and sports fans in the US and Australia via Dimers and Stats Insider, and business customers including sportsbooks, online casinos, fantasy operators, publishers, broadcasters and digital media, and sports leagues and teams.
Geography
Headquartered in Melbourne, Australia, with offices in New York City; consumer and B2B activity focused on the United States (including expansion into New York-area and US Gulf markets via Advance Local sites) and Australia.
History
Stats Insider was established in 2018 and the Dimers.com brand launched in mid-2020. Cipher Sports Technology Group was founded in 2021, formed through the merging of two companies with four co-founders. It closed a $5 million Series A in July 2022, launched the Convertr data-matching platform in March 2023, and extended its Advance Local publishing partnership in August 2023.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsAfter a 15-month collaboration beginning in early 2022, Cipher extended its content and technology partnership with US publisher Advance Local to include Syracuse.com, NYUP.com and SILive.com, and to enter the US Gulf market through a relaunched GulfLive.com.
Cipher launched Convertr, a customer analytics and secure data-matching platform created in partnership with IXUP (ASX: IXU) for collaborations between media companies, sports leagues and betting operators; the platform holds ISO/IEC 27001 certification and the company said it was finalising two launch partners.
The company announced the closing of a $5 million Series A round led by Australia-based private investment group Cygnet Capital, intended to accelerate growth in the legal US sports betting market.
$5M source ↗
Cipher Sports Technology Group was nominated for the Sports Affiliate of the Year Award at SBC Summit North America.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Ciphersportsciphersports.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ciphersports do?
- Australian-US sports betting analytics company running consumer brands Dimers and Stats Insider plus B2B data and content solutions.
- Who are Ciphersports's investors?
- Ciphersports's investors include Artesian.