Choroc
1 known investors
Choroc operates an online grocery store selling fresh and packaged food products, including fruits, vegetables, rice and grains, seafood, meat, dairy, health foods, and household goods. The Korean-language site also offers cosmetics, baby products, and gift sets to consumers.
Also known as (μ£Ό)μ΄λ‘λ§μ Β· Choroc Maeul Β· Chorocmaeul Β· The Chorocmaeul Co., Ltd. Β· μ΄λ‘λ§μ
Investors Β· 1
Company profile
researched Aug 2026Choroc (The Chorocmaeul Co., Ltd., Korean brand name μ΄λ‘λ§μ / Choroc Maeul) is a South Korean retailer of eco-friendly and organic food. It sells more than 1,500 products through a network of roughly 470 stores nationwide together with an online shopping mall, positioning itself under the slogan "CHOROC MEANS ORGANIC." Product coverage spans organic and pesticide-free agricultural produce and packaged foods; items distributed abroad have included organic soft waffles, organic stone laver and tangerine juice.
The company states that it combines a food-safety management system with a logistics network to support nationwide operation of specialist organic stores, and that it works to expand a LOHAS (Lifestyle of Health and Sustainability) approach by making safe food conveniently available close to where consumers live. It also sources from farms producing eco-friendly agricultural goods and provides sales-channel support intended to stabilize farm incomes and raise production volumes and standards. Corporate materials cover areas including core values, company history, awards, management philosophy and CI/BI, business areas, social responsibility and ethical management, alongside recruitment and HR information.
Founding story
Choroc Maeul was established in 1999 with the stated aim of distributing safer, healthier food and supplying consumers with food produced by Korean farms.
Business model
Multi-channel food retail: the company sells eco-friendly and organic groceries and packaged goods through its nationwide store network and its own online shopping mall, which requires member sign-up for purchases.
Revenue comes from retail sales of food and related consumer goods through owned/branded stores and the company's e-commerce site.
Traction
Store count grew from a first outlet in 2002 to 100 stores in 2004, 200 in 2005, more than 400 by 2015 and about 470 as reported on the company site. Annual revenue reached 100 billion won in 2009 and surpassed 200 billion won in 2015; the assortment exceeds 1,500 products.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
The company describes itself as Korea's leading eco-friendly and organic brand, with scale indicators of about 470 stores, more than 1,500 products and annual revenue above 200 billion won as of 2015.
Technology
The company cites a food-safety management system and a logistics system, including a dedicated distribution center opened in 2007, to support nationwide store operations, along with an online shopping platform with member registration and consent-based personal data handling.
Go-to-market
Sales run through roughly 470 branded specialty stores across South Korea and an online shopping mall; products also reach overseas consumers via third-party retailers such as a Singapore-based snack distributor that curates Choroc Maeul organic items.
Korean consumers seeking organic, pesticide-free and eco-friendly food, framed around health- and sustainability-oriented (LOHAS) lifestyles; the brand's organic snacks have also been curated for buyers in Singapore.
Geography
Headquartered in Gimpo, Gyeonggi Province, South Korea, with stores nationwide across South Korea; selected products are distributed in Singapore through a third-party snack retailer.
History
Founded in 1999, the company opened its first store in 2002, reached 100 stores in 2004 and 200 stores the following year, and in 2007 opened a dedicated logistics center, described by the company as the first in its industry. In 2009, its tenth year, annual revenue reached 100 billion won, and in 2015 it passed 200 billion won in annual revenue and 400 stores. As of the company site it operates around 470 stores plus an online shopping mall. Corporate registration lists an address in Gimpo, Gyeonggi Province, with Kim Jae-yeon as chief executive.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 6
launches, deals, and filingsSingapore-based snack retailer Tasty Snack Asia featured and stocked Choroc Maeul organic products, including organic soft waffle, organic stone laver and tangerine juice.
The company reported surpassing 400 stores and annual revenue of 200 billion won.
The company opened its own distribution center, which it describes as the first in its industry in Korea.
The store network reached 200 locations the year after passing 100 stores.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- μ΄λ‘λ§μ :: μΉνκ²½&μ κΈ°λ NO.1 λΈλλir.choroc.com Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Choroc do?
- Korean eco-friendly and organic food retailer operating about 470 stores and an online shopping mall.
- Who are Choroc's investors?
- Choroc's investors include Atinum Investment Co. Ltd..