Cheerio AI

Cheerio AI is an AI-native enterprise automation platform that orchestrates and executes customer-facing business workflows across multiple communication channels. The platform combines omnichannel engagement, workflow automation and applied AI so that non-technical marketing, sales, support and retention teams can build and run processes without engineering support. A single workflow engine spans WhatsApp, Email, Instagram, Messenger, SMS and RCS, allowing one workflow to be designed once and executed across every channel a customer journey touches.

Rather than static rule-based automation, Cheerio deploys AI agents that gather customer information, interpret intent and context, trigger workflows, execute tasks across connected systems and respond on messaging channels. Use cases span the customer lifecycle, including lead qualification, onboarding journeys, support resolution, retention campaigns and upsell or re-engagement flows. Workflows can be created from natural-language prompts, which the platform converts into structured, executable processes; triggers include NLP, static, fuzzy and generic keyword matching with AI-based exception handling. The company states the platform draws on 300+ AI models and integrates with 8,000+ platforms including CRMs, support systems, data warehouses and communication tools, with analytics and performance monitoring, role-based access and governance, and enterprise security and compliance controls.

Founding story

The founders bring a combined 25+ years of experience across enterprise SaaS companies including Razorpay, Darwinbox and Clientell. From building and scaling enterprise systems they observed that companies lost growth opportunities because critical workflows stayed manual or fragmented across tools, and built Cheerio AI to automate customer-lifecycle workflows with AI instead of manual coordination.

Business model

B2B software sold to enterprises; the platform is offered as a subscription and usage-based SaaS product, with pricing handled through direct contact and a demo request rather than published price tiers. Vendor onboarding, migration, integration, documentation and training, and phone and email support are part of the commercial package.

Subscription and usage-based SaaS fees from enterprise customers; pricing is quoted on request.

Traction

As of the March 2026 seed announcement, the company reported more than 150 enterprise customers across six major industries, integrations with over 8,000 platforms, 450% year-over-year revenue growth for the prior two years, and INR 500+ crore in additional revenue generated for customers through retention automation. Two early customers, Habuild and InstaAstro, participated in the seed round.

Latest developments

In March 2026 Cheerio AI announced an INR 8 crore (approximately $1M) seed round led by Artha Venture Fund II with angel, syndicate and customer participation. The company said the capital will fund multimodal AI capabilities extending automation from messaging into voice and video, proprietary small-model LLMs for workflow and ad generation, more advanced agentic workflows, and hiring across engineering, AI, enterprise sales and customer success ahead of international expansion.