ChattyBao
Founded 2021 Β· 35 employees on LinkedIn Β· 4 known investors
ChattyBao is an app-based tool that helps small businesses run Google Ads, build websites from their Google Business listing, and create e-commerce catalogs using AI, without needing an agency or technical staff. It offers features like AI-generated product descriptions and keywords, virtual try-on, and improved visibility in Google's AI search, primarily serving local shop owners and merchants (with content aimed at an Indian market).
Also known as Chattybao Technologies Β· Chattybao Technologies Private Limited
Founders & leadership
ChattyBao was founded in 2021 by Varun Gupta and Kumar Aditya.
Investors Β· 4
Also in the syndicate Β· 2
Company profile
researched Aug 2026ChattyBao, operated by Chattybao Technologies Private Limited, is a Delhi-based company serving small and local businesses in India. It was founded in 2021 as a WhatsApp-based commerce platform that connected consumers with neighbourhood shops and service providers, allowing them to discover merchants, chat, order and receive home delivery without downloading multiple apps.
The company's current product line is a merchant application focused on online discovery and selling. It sets up and runs Google Ads campaigns from a keyword picker and a merchant-set daily budget, tracks spend, clicks and leads in the app, and optimises campaigns using AI. A separate "AI marketing agent" works on organic visibility by completing the merchant's Google Business Profile, adding locally trending keywords, publishing weekly posts, replying to reviews and distributing Google review links over WhatsApp β including through Windows billing software the company describes as patented with the Government of India. Additional modules generate a website from an existing Google Business listing, build product catalogs from uploaded photos or a menu image with AI-written names, descriptions and keywords, and sync those catalogs to the merchant's website, Google Business Profile and Google Merchant Center so products can surface in Google's AI search mode.
Supporting features include AI product imagery, video ads and social posts ("Magic AI"), local and national delivery through Delhivery and Shadowfax, a UPI-linked loyalty programme, branded PDF catalogs for WhatsApp sharing, bulk WhatsApp marketing from the merchant's own number, and virtual try-on for in-store and online use. The company's website states that more than 50,000 businesses use ChattyBao.
Founding story
ChattyBao was founded in 2021 by Kumar Aditya, former Chief Business Officer at Paytm, and Varun Gupta, former Director at B Capital Group, to help offline merchants in India offer an e-commerce experience and compete with larger online players.
Business model
B2C/B2B platform serving small merchants. YourStory classifies the business model as B2C with an e-commerce services revenue stream. The current product is delivered as a merchant app with self-serve tools; merchants set their own daily budgets for Google Ads campaigns run through the platform, and the site advertises free entry points such as a Google rank check and an AI-generated website.
Listed as an e-commerce services revenue stream; the company reported βΉ2.66 crore of revenue in FY 2025. Merchants fund their own Google Ads budgets through the app, which the company says is fully transparent with no hidden charges.
Traction
The company's website states more than 50,000 businesses use ChattyBao. Corporate filings report FY 2025 revenue of βΉ2.66 crore, up 14% year on year, and roughly 80 employees according to EPFO data as of March 2026.
Latest developments
Company filings show revenue of βΉ2.66 crore for FY 2025 (up 14% year on year), a last AGM on 30 September 2025, approximately 80 employees per EPFO data, and active company status as of March 2026. The website's current positioning centres on Google discovery β ads, organic profile ranking, AI-generated websites and catalogs syncing to Google Merchant Center for visibility in Google's AI search mode β alongside newer features including virtual try-on, AI creative generation and a UPI loyalty programme.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
An Indian small-business digital enablement platform. Company-check data lists Rozana, DealBasket, Mesky and My Community as companies operating in the same space. Investors in its 2022 round included Vertex Ventures Southeast Asia & India, Info Edge Ventures and 7Square Ventures.
The platform packages functions normally requiring an agency or technical staff β Google Ads campaign setup, Google Business Profile optimisation, website creation and product cataloging β into a self-serve mobile app aimed at non-technical shop owners, with AI generating campaign structures, product copy and creative assets. The company cites an Indian government patent covering Windows billing software that automatically sends Google review links to customers on every bill.
Technology
AI is used to build and optimise Google Ads campaigns from trending local keyword data, to score and automatically improve Google Business Profiles (field completion, keyword injection, weekly posting, review replies), to generate websites from existing Google Business listings, and to produce catalog entries β product names, descriptions and search keywords β from uploaded photos or menu images. Catalogs auto-sync to the merchant's website, Google Business Profile and Google Merchant Center. Other components include generative product imagery and video, virtual try-on, WhatsApp bulk messaging from the merchant's own number, UPI-linked loyalty points, and patented Windows billing software that sends Google review links automatically.
Go-to-market
Self-serve acquisition through the merchant app and website, using a free Google search rank and profile score check and a free AI-built website as entry points, supported by merchant testimonials across categories such as toys, jewellery, ethnic wear and D2C.
Small and local Indian businesses and merchants β retail stores, wholesalers, restaurants and service providers β including jewellery, fashion and ethnic wear stores, toy shops, food businesses and D2C sellers.
Geography
Headquartered in New Delhi, India, with its registered office in Laxmi Nagar, Delhi. Merchant testimonials on the company site reference businesses in Bengaluru, Mumbai, Surat, Noida and Gurgaon, and the product is oriented to the Indian market (rupee budgets, Hindi-language merchant testimonials, Delhivery and Shadowfax logistics, UPI payments).
History
Chattybao Technologies Private Limited was incorporated on 14 October 2021 and registered with ROC Delhi (CIN U74999DL2021PTC388357). Kumar Aditya was appointed director on 31 January 2022 and Varun Gupta on 21 March 2022. In July 2022 the company announced a seed round of over $5 million led by Vertex Ventures Southeast Asia & India and Info Edge Ventures, with 7Square Ventures and angel investors participating. The original product was a WhatsApp-based shopping platform connecting consumers with local shops and services; the company's website now presents a merchant-facing suite for Google search visibility, advertising, websites and catalogs. The company reported revenue of βΉ2.66 crore for FY 2025, a 14% increase year on year, and is recognised as a startup by DPIIT.
Compiled by commissioned research from 5 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 2
launches, deals, and filingsThe WhatsApp-based shopping platform announced a round of over $5 million with participation from 7Square Ventures and angel investors.
$5M source β
Registered with ROC Delhi under CIN U74999DL2021PTC388357 as a private limited company; recognised as a startup by DPIIT.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 5
primary sources listed
- ChattyBaochattybao.com Β· web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ChattyBao do?
- Indian app that helps small merchants get found on Google via AI-run ads, profile optimisation, websites and catalogs.
- Who founded ChattyBao?
- ChattyBao was founded by Varun Gupta, Kumar Aditya in 2021.
- Who are ChattyBao's investors?
- ChattyBao's investors include Info Edge Ventures, Vertex Ventures Sea Management Pte. Ltd..