Chatfood
Acquired6 known investors
ChatFood is an omnichannel ordering and marketing platform for hospitality venues, acquired by Deliverect in 2023.
Also known as ChatFood
Investors · 6
Also in the syndicate · 4
Company profile
researched Aug 2026ChatFood is an omnichannel ordering and data-driven marketing platform for hospitality businesses, including restaurants, bars, hotels and entertainment venues. Its products let venues take orders directly through social and messaging channels such as Instagram and WhatsApp, and include NFC/QR-based dine-in ordering, order-and-pay-at-table, bill management, payments and loyalty features. The company positions its tools as a way for operators to sell online and hold the direct relationship with their guests rather than relying on third-party marketplaces, and its own documentation advertises selling at 0% commission.
The platform is supported by a merchant dashboard covering analytics and business intelligence, a commerce inbox, a branded ordering page, marketing tools for customer acquisition and retention, and finance features for online payments, refunds and subscription management. ChatFood is an official Meta business partner with integrations on Instagram and WhatsApp, and integrates with more than 100 point-of-sale partners as well as logistics providers.
Since May 2023 ChatFood has been part of Deliverect, whose combined business serves food service customers across 42 markets. Its technology has been rebranded within Deliverect's line-up as Deliverect Social Media Ordering and Deliverect Order & Pay, with global rollout planned on a rolling basis.
Founding story
The company was started in 2019 by co-founders Benjamin Mouflard, who serves as CEO, and Vinicius (Vini) Rodrigues.
Business model
ChatFood sells subscription-based software to hospitality operators, with online ordering offered to merchants at 0% commission on sales; the platform also handles online payments, refunds and subscription billing for its clients.
Merchant subscriptions to the ChatFood platform, with associated online payment processing; the company advertises 0% commission on orders placed through its channels.
Traction
By July 2022 ChatFood reported more than 3,000 hospitality venues across the Middle East, over $100 million in sales driven for partners, more than 1 million visitors converted into direct customers, and 260% year-on-year growth. Its NFC/QR ordering system was reported to deliver 35% higher average spend, 3x more tips and 25% greater labour efficiency for partners.
Latest developments
On 10 May 2023, Deliverect announced the acquisition of ChatFood to add social media ordering, dine-in QR ordering and loyalty to its platform. The combined companies serve over 43,000 restaurants and food service businesses and power over 300 million orders across 42 markets. ChatFood's capabilities are being offered as Deliverect Social Media Ordering and Deliverect Order & Pay, rolling out globally over the following months.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
ChatFood is described as a leader in social media ordering, order-and-pay at table and loyalty solutions, with a leading position in the GCC hospitality technology market prior to its acquisition by Deliverect.
ChatFood combines digital ordering, payments, logistics, analytics and marketing in one platform, with exclusive Meta business partner integrations for ordering via Instagram and WhatsApp, more than 100 POS integrations, and commission-free direct selling for merchants.
Technology
The platform includes conversational and social ordering through WhatsApp and Instagram, NFC and QR code ordering for dine-in, online payments, a merchant dashboard with analytics, a commerce inbox, marketing and loyalty tools, and integrations with 100+ POS systems and delivery logistics providers.
Go-to-market
ChatFood sells directly to hospitality brands and venue operators, supported by partnerships with POS and logistics providers and by its status as an official Meta business partner giving it integrations on Instagram and WhatsApp. Regional expansion has been pursued with strategic investors and partners, including reserved allocation for Saudi partners in its 2022 bridge round.
Hospitality operators including restaurants, bars, hotels and entertainment venues, from independent venues to leading multi-site brands.
Geography
Headquartered in the United Arab Emirates, ChatFood's strength is in the Gulf region, with more than 3,000 food service locations in the Middle East using its technology; 2022 funding was earmarked for setting up operations in Saudi Arabia. Following the Deliverect acquisition, its solutions are being made available globally, with the combined company present in 42 markets.
History
ChatFood was founded in 2019 by Benjamin Mouflard and Vinicius Rodrigues. It raised a seed round led by Wamda Capital and BECO in 2021, followed by a $3 million bridge round led by Antler announced in July 2022, bringing total funding to $7 million and funding an expansion into Saudi Arabia. In May 2023, Deliverect acquired the company, with both co-founders staying on to lead further growth and expansion.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsDeliverect acquired ChatFood to add social media ordering, dine-in QR order and pay, and loyalty solutions to its platform. Co-founders Benjamin Mouflard and Vini Rodrigues remained with Deliverect. ChatFood's products were rebranded as Deliverect Social Media Ordering and Deliverect Order & Pay for global rollout.
ChatFood said bridge round proceeds would be primarily applied to setting up operations in Saudi Arabia, a market it expected to exceed $25 billion by 2026.
UAE-headquartered ChatFood announced a $3 million bridge round led by Antler, with a reserved amount for key strategic Saudi partners, participation from family office 6G Capital and existing investor Zinal Growth (Guillaume Pousaz). Total funding to date reached $7 million. Proceeds were allocated primarily to setting up operations in Saudi Arabia and to product development.
$3M source ↗
ChatFood launched an NFC/QR ordering system, which it reported delivered 35% higher average spend, 3x more tips and 25% more labour efficiency for partner venues.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Home | ChatFooddocs.chatfood.io · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Chatfood do?
- ChatFood is an omnichannel ordering and marketing platform for hospitality venues, acquired by Deliverect in 2023.
- Who are Chatfood's investors?
- Chatfood's investors include COTU Ventures, Wamda Capital.